How Soon Should Marketing Start Producing Cases?

0:00How long before marketing starts producing cases for your law firm? Awesome question. It depends on what type of marketing you're doing, okay? If you are in an early stage law firm, your revenues are under $500,000. I'm hoping that a lot of your effort is going into relationships and building referral networks and referral relationships and long-term engagements with your clients. And you know, that stuff can work quickly or it can take a while, right? It's an investment that's going to pay off for the long term. And so that type of marketing, I can't tell you how long that's going to take. It's going to depend on just a bunch of different factors. If you are looking to run digital ad campaigns, you can get very quick results from a digital ad campaign. We have clients who start getting leads the minute they turn that campaign on. Now, I will tell you, with a digital ad campaign, there's often a lot of testing that has to happen, right? You need to test different audiences, different offers, different landing pages.

1:00And so very often, what we see is that it can take anywhere from a few weeks, sometimes even up to a few months to really get a campaign dialed in producing results. So, short answer is it depends on what type of marketing you're doing. You typically are going to see a quicker response with digital advertising, but understand that it is going to take a while, a little while in most cases, to get a campaign really dialed in and producing.