How Should Financial Advisors Build Their AI Tech Stack? | Jessica Perez

Financial advisors don't have a technology problem. They have an infrastructure problem.

You buy the CRM. The AI notetaker. The planning software. The dashboard. Another tool gets added because it's supposed to make the practice more efficient.

Then you look up and you've got a dozen logins, systems that don't talk to each other and data scattered across your entire tech stack.

Jessica Perez has spent more than 20 years in financial services, including senior leadership at Carson Group, and today works with advisory firms at MileMarker.

I brought her on Vaulted Views because she spends a lot of time thinking about the infrastructure underneath a modern advisory firm.

We get into what happens when your CRM, financial planning software, reporting tools and AI each have a different piece of the picture. Jessica explains why connected data matters, what a unified data infrastructure can look like, and how AI changes the conversation around what financial advisors should build, buy or partner for.

That last part is important to me.

I don't think the goal is for every financial advisor to become a technology company.

The goal is to build the right systems around the advisor so the technology does what it's supposed to do: give you more time to advise, build relationships and grow the business.

In this episode, we cover:

• How financial advisors should think about their AI tech stack
• Why adding more fintech doesn't necessarily solve the underlying problem
• What unified data infrastructure actually means
• Why AI makes clean, connected data more important
• How disconnected AI tools can create new silos
• What advisors should build, buy or partner for
• How connected technology can reduce operational work
• Why data and infrastructure can matter to the enterprise value of an advisory firm
• How AI agents could work across an entire advisory business
• Where growing financial advisors should start with AI

Jessica shares one example I thought was pretty incredible: one MileMarker partner reported saving 38 hours a month on basic reporting.

That's the kind of number I care about.

Not because reporting is exciting. Because that's 38 hours that can go somewhere else.

I want my advisors advising. I want my marketing people marketing. I want my tech people doing tech.

And if you're trying to grow an independent advisory firm, I think that's the bigger AI conversation.

Not: What's the next tool I should buy?

What infrastructure, systems and partnerships do I need to build the firm I actually want?

That's something we're thinking about every day at Quotient.

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