How often should you refresh your podcast social assets?
About this episode
How often should you update your podcast social media assets?
I’ve recently been asked this question through Instagram and it’s so worthwhile that I wanted to bring it to everyone.
Within Bamby Media, we supply social assets in packages to our clients that include snippets, purchased templates with their branding, quote graphics, audiograms and more. Everything changes colours (based on their branding colours) to keep them eye-catching but they’re still the same graphics each week.
It’s a great idea to update your social media asset templates around every 3 to 6 months. Especially if you’re always sharing them the same way on the same platforms - you’ll find your feed filling up with the usual graphics and people won’t engage with them as thoroughly.
I’ll take you through how to provide context for your social assets and gain a bit more longevity out of your templates.
You can also definitely shake things up by sharing a video instead of the usual audiogram. Videos change in every recording so you’ll be able to make every episode interesting and enticing to keep your audience engaged.
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