businessApr 27, 202154:08pending
How Offering Bundles Doubled Lume Cube's Average Order Value
About this episode
You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.
Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.
For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling
Tune in to learn
- Why they focused on international expansion very early in their business
- How they manage cash flow when their cash is tied up in inventory
- How they used bundling to increase their average order value
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