How Labubus became so popular

Today's story: Labubu is a mischievous, rabbit-eared character created by illustrator Kasing Lung. Chinese toymaker Pop Mart has turned Labubu into a global toy craze, using gamified sales tactics and regularly releasing new collectible sets. Fans can’t get enough. They film themselves opening the famous “blind boxes,” take photos with their Labubus, and bid up the value of their favorites online. Transcript & Exercises: https://plainenglish.com/827

Get the full story and learning resources: https://plainenglish.com/827

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