How Financial Institutions Are Winning with Innovative Data-Driven Marketing
About this episode
Jim Kraus, Vice President & Principal at KS&R moderates a conversation with Hemant Deulkar, Senior Director of Market Planning and John McWilliams, Director of Consultative Solutions at LexisNexis Risk Solutions about the findings from a survey of 150 professionals responsible for customer acquisition strategy at financial institutions across the United States.
In this episode, you will learn:
- Why data and compliance challenges are hindering customer acquisition
- How financial performance is shaping customer acquisition strategies
- Why financial institutions are increasing their marketing data investments
Visit risk.lexisnexis.com to learn more about our customer acquisition solutions and to download the 2025 US Financial Institution Customer Acquisition Report and supporting assets.
DISCLAIMER: The information provided in this podcast is for informational purposes only and is not intended to and shall not be used as legal advice. The views and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the views or positions of LexisNexis Risk Solutions. LexisNexis Risk Solutions does not warrant that the information provided in this podcast is accurate or error-free.
LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies. Copyright© 2026 LexisNexis Risk Solutions.
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