How do podcasters make money from their shows

Joe Rogan's $250 million Spotify deal and Smartless' $100 million Sirius XM contract aren't just industry anomalies - they're proof of podcasting's massive revenue potential. In fact, the podcasting industry is now a 7.2 billion dollar industry and counting.

I know you can look at those numbers and think, “Yeah, but that’s only for the really big shows”. But the reality is, there’s money to be made as an independent creator with a small listenership. You’ve just got to be willing to put in the work and get creative. After producing hundreds of podcasts with independent creators, I've identified which approaches deliver results for shows of all sizes.

In this episode, I break down what we’ve found to be the best ways to monetise your podcast.

CHAPTER MARKERS

00:00 Introduction: The Big Money in Podcasting

00:31 Making Money Without Millions of Listeners

01:54 Sponsorships: The Bread and Butter

03:14 Memberships: Crowdsourcing Your Show

04:10 Selling Your Knowledge and IP

05:45 Live Experiences: Engaging Your Audience

07:07 Products and Merchandising

08:28 YouTube: Expanding Your Reach

09:30 Podcast Networks: Joining Forces

10:24 Affiliate Marketing: Easy Income