How B2B Marketers Are Actually Using AI at Work with Jess Lytle

#319 | Dave sits down with Jess Lytle, Head of Marketing at Exit Five, to talk about how AI is changing the job of B2B marketers and the reality of how AI is actually being adopted internally. They also cover how AI even helped Jess get her job at Exit Five and why she’s become obsessed about deploying AI in marketing and really believes this is the most important martech wave yet.

Timestamps

• (00:00) - – Goals, manifestation, and reverse-engineering outcomes
• (06:45) - – Meet Jess Lytle, Head of Marketing at Exit Five
• (08:59) - – How Jess got hired at Exit Five (webinar → DMs → job)
• (10:59) - – From demand gen to AI: early adoption, teaching, and Lovable
• (16:29) - – Why AI feels different than traditional martech
• (18:59) - – Content in 2026: originality, human insight, and AI distribution
• (29:28) - – NotebookLM: real marketing workflows and internal use cases
• (35:28) - – AI tools, team structure, and hybrid marketer roles
• (46:08) - – Working at Exit Five, founder-led marketing, and brand bets

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Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. 

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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