How AT&T is redefining connectivity with a customer-first focus (Special Episode)

In this conversation, AT&T Executive Vice President and General Manager of Mass Markets, Jenifer Robertson, discusses how the company is reshaping connectivity through a customer-first strategy across wireless and fiber. Robertson outlines AT&T’s approach to serving more than 100 million customers daily, highlighting how customer experience, network reliability, and simplified pricing are driving decision-making at scale.

The discussion explores key initiatives including multi-gig fiber expansion, simplified pricing with no contracts, and the launch of the AT&T Guarantee—an industry-first commitment covering network reliability, customer service, and price value. Robertson also explains how convergence between fiber and wireless enables innovations such as automatic internet backup, AI-driven Wi-Fi personalization, and connected home services.

From frontline leadership to enterprise-scale transformation, Robertson shares insights on managing large teams, driving cultural change, and taking bold, public commitments to improve customer trust. The conversation offers a clear view into AT&T’s roadmap for connectivity, convergence, and customer experience as the company looks ahead to 2026.

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