educationAug 21, 202614:43pending

Hone Your USP PT 1

"Thoughts Become Things" Podcast by Moses B. Arthur

About this episode

There is a dangerous trap that many people fall into. They spend their lives trying to become better than everyone else.But the truly exceptional spend their lives becoming more of themselves.

The goal is not to be better than the competition. The goal is to be different from the competition.

This is where the concept of the USP comes in.

USP stands for Unique Selling Proposition.

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