Hollywood Pushing for NO FAKES Act

0:00It's March 19th, here's your entertainment news in two minutes. A viral video from Seedance showing Tom Cruise fighting Brad Pitt in a fake AI clip has Hollywood pushing hard for new laws. William Morris Endeavor's co-chair, Christian Murehead, just wrapped meetings on Capitol Hill and at the White House to rally support for the N.O. Fakes. Act. This Senate bill would make companies liable for creating or sharing unauthorized digital copies of someone's voice or image without permission. The legislation, co-sponsored by Senators Chris Coons, Marsha Blackburn, Tom Tillis, and Amy Klobuchar also holds platforms accountable if they know. About non-consensual deepfakes, it overrides state laws and was reintroduced last April after stalling in 2024. Murehead met with those Senators plus House reps, Ted Liu and Josh Gottheimer and White House Science Advisor Michael Cratsios. Meanwhile, Hollywood's response to AI has been all over the place. Labor guilds fought for protections in recent contract talks with studios.

1:05Yet big names like James Cameron, who joins stability AI's board, Ben Affleck, who sold his AI firm to Netflix for nine figures and others are. Diving into the tech, WME now leads the no-fakes coalition, bringing together rivals like CAA, Disney, Open AI, SAG After, and YouTube to back the bill. Insiders say basic consent rules for likenesses are key before tackling bigger AI issues in entertainment. They're pitching a market-driven approach to ease fears in my slow innovation. Lawmakers are moving fast, with Blackburn folding it into a broader federal AI plan. The goal is Senate passage before summer. Then the House, despite midterm distractions and Blackburn's governor run. WME heads back next month with A-list stars for a congressional roundtable around April 25th. Support for this episode comes from our sponsor, see the description, press play. Put your head down, the sound is already there, S-O-L-L-I, solelypillow.com.