Hibs Partner with Tayto for Stadium Snacks

0:00It's March 27th. Welcome in. This is Edinburgh News Today, where local news meets AI. Hiberney and Football Club, known as Hibbs, just announced a fresh partnership with Tito Group, Britain's biggest family-owned crisp maker. This deal brings populous snacks right to Easter roast stadium for match days. Tito runs well-known brands like Golden Wonder and Real Hand Cook Crisps, ranking as the country's third largest snack company. That Golden Wonder's top flavor is a kiosk throughout the stadium, while premium real options hit the hospitality lounges. Club officials are thrilled, saying it ramps up the fan experience with better food choices inside the ground. They see it as a smart match with a respected snack leader. Tito's team points out Golden Wonder's roots in Edinburgh, back in 1947, making this partnership a homecoming. They're eager to add flavor to those passionate game days. The club gave a nod to Ian Tussie at T.A. partnerships for smoothing the way. Supporters now have more crunch to cheer with at Easter Road.