Heinz Drafts Unique Prize: Lifetime Ketchup for 57th Pick

0:00On April 24th, Hines is turning the NFL Drafts' 57th pick into the ultimate prize this year. While every second-rounder scores a multi-million dollar contract, the player taken 57th overall gets free ketchup for life, plus a custom. Redjack adduving them, Mr. 57. It's all tied to the company's famous Hines 57 label, and with the draft in Pittsburgh, Hines hometown, they're going big. The Chicago Bears hold that coveted 57th spot, so they decide who joins the ketchup club. This promo aims to make the pick legendary, stealing the spotlight from the usual first-round hype. Devon Hester is front and center for the push, marking the 20th anniversary of his own selection at 57th by the Bears back in the day. He called it in honor to kick off this tradition for future stars who slip into that slot. Players projected for the second round are now eyeing a slide to the Bears, hoping for that lifetime supply over just cash. One mock draft has Illinois pass rusher, Gabe Joccas, landing there.

1:03Whoever the Bears grab better love their condiments, because this quirky sponsorship is rewriting Draft Lore, one bottle at a time. That's your NFL News Today update, AI powered in Always On.