Guests Ghosting You? Here's How to Handle It!

0:00I had someone reach out to me and ask, hey, I keep having guests not show up for their interview. I want to charge them $250 or maybe $500 as a late fee. Welcome to your podcast consultant, small lessons with big value. With more than a decade of experience and millions of downloads, this whole of fame podcaster is a featured speaker, author and mentor to thousands. Now, he wants to work with you, he's your podcast consultant, Dave Jackson. So you keep finding guests for your show and then they don't show up. That's a problem, it's annoying and it's also unavoidable because there's this thing called life, but what I would do to help avoid this is send them an email the day of. So if I'm interviewing you today at three o'clock at eight o'clock in the morning, I'm sending

1:04you an email that says, hey, just wanted to make sure we're still on for today at three o'clock. Here's the link. Let me know if you have any questions. That would be the first thing I would do and sometimes we automate that. I guess that's fine. I like to personalize it and let them know it's me. And so that's one way this will kind of help and that is, can we do a pre interview? But if they don't show up for the pre interview, you're still having your time wasted, but I think the bottom line is really go a level deeper to make sure this person is a good fit because, okay, let's go with the, I'm going to charge you a $500 cancellation fee. Well, I didn't care about you enough to show up for the interview. What makes you think I'm going to care about your $500 invoice for being late? What are you going to do? So me, it's going to cost more than the $500 to, you know, I get the idea that you want

2:10to get somebody who really agrees that they're going to show up on time. But in the end, little Susie still broke her arm and needs to go to the hospital. Life is always going to happen. If it's happening a lot, then I just think you're picking the wrong people. And this is where you know your audience. You know what they want. And the only reason you're getting a guest is there's really two. One, they have information that you don't have to deliver to your audience or be your trying to grow your network. I know everybody's like, oh, having guests on your show will grow your show because they'll share it. They rarely share it because you rarely ask different questions than the last five episodes they had. And they might share it once. But just because it gets in front of their audience once, doesn't mean everybody's going to drop everything they're doing to come here your show. And if you have that information in your head, avoid the scheduling conflicts, avoid the guests that are horrible and just do a solo show.

3:13When you do a solo show, you grow your influence. When you do an interview show, you grow your network. So I understand it's awful when people don't show up. It's rude. They waste your time. But in some cases, that just happens. The other thing I think is funny is I get interviewed on a fairly regular basis. And I'm amazed at how many people never tell me that my interview went live. Well, how am I supposed to promote it if you didn't tell me it was live? So interviews have some pros and cons. Like I say, the biggest thing is it grows your network. So don't let the interview be the last time you talk to that person. Reach out to them every now and then just to see how things are going and build your network. But it does come with a lot more time, a lot more editing in many cases. And that's where you're either going to spend time editing because you asked a bunch of questions that weren't really related or you spent your time doing the research of

4:16this person to make sure you ask the right questions to get the right answers. In both cases, it takes more time than a solo show. So I'm sorry to hear that B point showing up. And for anyone who is a guest, if you don't want to be on somebody show, then don't be on somebody show. Don't say you're going to because you want to be a people pleaser and then leave them hanging. That's just rude. Now if you need help with your podcast, you know where to find me school of podcasting.com. Use the coupon code listener that's L I S T E N E R when you sign up for either a monthly quarterly or yearly subscription. And that comes with a 30 day money back guarantee, along with five hours of one on one consulting with me. Check it out. School of podcasting.com. I'm Dave Jackson. I help podcasters been doing this almost 21 years now. And I can't wait to see what we're going to do together because I want to be your podcast consultants.