guests for Mike (And a Podcast Promotion Update)

This pitch comes to me from my friend Mike Wilkerson of 2GuysTalking.com and PodcastGauntlet.com (and many other places online). Listen as we examine this rather questionable pitch.

Oh... and a quick update on whether the incredible increase from our friendly neighborhood podcast promoter has continued.

• 2 Guys Talking Network
• Podcast Gauntlet
• Episode 7 (Will This Promotion Get Your Podcast Booted?)
• Episode 9 (What Really Happened After 3 Days of Professional Podcast Promotion?)

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Download the Podcast Promotion Stress Test

My friend and cohost, Mike Wilkerson, received a vague email promising “8–15 qualified guests every four weeks” using a “pay for performance” model, without advertising. While I appreciate short and sweet, brevity isn't enough. This email was missing some critical information to know whether it was worth pursuing.

I share my thoughts on what's missing, what you might want to do first if you receive a pitch like this and want to know more, and one thing that should be a non-negotiable.

If you're sending pitches, you will also find some valuable information about what you should do before sending a pitch.

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Chapters:

(00:00) Opening and premise: dissecting a short pitch

(00:29) Context: Mike Wilkerson and the email setup

(00:50) Reading the pitch: promises and ambiguities

(01:33) Interpreting the offer and potential models

(02:42) Marketplace vs. middleman and dual-sided payment concerns

(03:42) Advice: define terms like pay for performance and qualified guest

(04:56) Audience fit matters: what qualifies a guest?

(06:01) Do your homework: tailoring pitches to the show

(06:29) Follow-up on prior promotion: results and takeaways

(07:44) Call for submissions and closing notices