
Growing an icon - a conversation with Tim Wendelboe
About this episode
Jeffrey Young speaks with Tim Wendelboe, founder of the Oslo-based roastery that exemplifies the Nordic specialty coffee movement. In this conversation Tim discusses the business principles he used to build the iconic roastery and explores the challenges coffee growers face in building financially sustainable businesses.
Tim is a shining example of a successful business leader guided by principles, ethics, and transparency. We featured Tim in our Careers in Coffee episode but were only able to include a handful of the many insights he offered, so today we are releasing that conversation in full.
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast
Get every episode summarized
Each time 5THWAVE - The Business of Coffee and Hospitality publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from 5THWAVE - The Business of Coffee and Hospitality

What to watch at The London Coffee Festival 2026
5THWAVE - The Business of Coffee and Hospitality

Embedding green practices into your business – a conversation with Lisa Lawson,...
5THWAVE - The Business of Coffee and Hospitality

Where coffee meets fashion – a conversation with Marcus Sanders, Coach
5THWAVE - The Business of Coffee and Hospitality

An unlikely journey – a conversation with Trish Rothgeb, Wrecking Ball Coffee
5THWAVE - The Business of Coffee and Hospitality