Glossier Cuts Stores, Bets on Flagships & Online

0:00On April 4th, Glossier, the beauty brand famous for that fresh face to glow and simple pink packaging, just drop news that's hitting fans. Hard their closing, nine out of their 12 stores, over the next two and a half years. Only the spots in New York City, Los Angeles and London will stick around, while locations in places like Atlanta, Boston, Chicago and Seattle get. The boot. Two CEO Colin Walsh jumped in last October 2025 and moved fast, slashing about a third of the staff and scrapping some upcoming products. To streamline things, those three keeper stores are beast though, pulling in 55% of all-store revenue and 60% of new customers, so the plan is to amp them up with events and community vibes over straight shopping. Glossier is betting big on these flagships and their online game to keep that minimalist magic alive without the extra overhead. That's the story for today, entertainment and celebrity news today, driven by AI.