Getting Brand Confident

Dannielle Clarke is a university lecturer and business owner who has provided brand design and marketing support for clients such as Skoda, GTECH, UK mail and UK biocentre. She is committed to helping brands that want to have a positive impact  on people’s lives and in this episode talks with Sue about building a better brand and how you can attract and retain the best customers for you and your business KEY TAKEAWAYS At the foundation of branding is understanding your values and mission, why you are doing what you are doing If you have something beyond making money that’s what keeps you going A better brand is one that has a sense of purpose and a reason why Your website has to very quickly communicate what you do, how it can make someone’s life better and how they can get it When you build trust and expertise in a particular area you become aligned with that area When you try and target everyone you reach no one You need to understand the reason for rebranding and do a rebranding audit before you begin BEST MOMENTS ‘A good brand is a brand that understands why it’s there’ ‘People think it’s just the logo but there’s so much more behind it’  ‘Your website has to very quickly communicate what you do’ RESOURCES FOR THIS EPISODE Build Better Brands with Danielle Clarke https://danielleclarkecreative.com/  Danielle Clarke LinkedIn  VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker ABOUT THE GUEST Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and business owner. Since 2006 Danielle has provided brand design and marketing support for clients including G-Tech, M&S, NEXT, SKODA and UK Mail. Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers. CONTACT DETAILS Insta - @danielleclarkecreative  Twitter - @D4nielleCl4rke Email -www.danielleclarkecreative.com  ABOUT THE HOST I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.  I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.  I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.  CONTACT DETAILS [email protected]