
George Gervin vs Caleb Williams: Iceman Trademark Battle
About this episode
NBA legend George Gervin, aka the Iceman, is challenging Chicago Bears QB Caleb Williams over trademarking the same nickname. Gervin, who first used the name in 1979, has filed trademark applications for Iceman and Iceman forty-four. Williams, who earned the nickname last season, has also filed for trademarks. The USPTO will review both sets of filings, with a process that could take over a year. Despite the trademark battle, Williams may still keep the fan-favorite nickname as his career progresses.
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NFL News Today | 2 Min News | The Daily News Now! — George Gervin vs Caleb Williams: Iceman Trademark Battle. Machine-transcribed; use the interactive transcript above to jump the player to any line.
It's March 26. Welcome to NFL News Today, powered by AI. I'm Corey with the story. NBA Hall of Famer George Jervin, known as the Iceman during his pro basketball days, is challenging Chicago Bears quarterback Caleb Williams over. Trey marking the same nickname. Williams earned it last season with clutch plays and a signature celebration mimicking ice in his veins. Now Williams wants to protect the Iceman name, plus related logos and images from a key playoff win. Jervin quickly filed his own trademark applications for Iceman and Iceman 44, just days after Williams submitted four requests. He points to first using the name for merchandise back in 1979, long before Williams was born. Jervin's team hopes trademark examiners will side with him after a simple search reveals his long history with the moniker. Jervin himself respects Williams' talent and calls him a potential Iceman, but insists the name belongs to him already. The United States patent and trademark office were review both sets of filings, a process that could take a year or longer before any approvals, or any approvals.
Oppositions, plenty of athletes share nicknames like LT or Rocket without issue, but trademarks limit who can profit from them. In the end, Williams might keep the fan nickname even if he loses the trademark fight, especially as his career unfolds with just two seasons under. His belt.
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