About this episode
Attention Theft to Viewer's Choice
What if advertising actually respected you?
Mandana and Ian explore how the Bitcoin-powered Nostr protocol is revolutionizing digital advertising by testing ways to pay people viewing ads. They discuss projects like Zapertising, Buzzbot, and SIGs for SATs that are experimenting with paying users directly for their attention, rather than exploiting it. The couple examines how these alternatives contrast with their own project NextBlock and traditional social media platforms like BlueSky. They argue that by changing the financial incentives around attention, we can create a more equitable internet where both creators and audience members receive fair compensation, ultimately concluding that your attention might be worth significantly more than current systems suggest.
Interested in advertising on Billboard?
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