From Target Executive to Agency Founder

"We get new clients by showcasing the wins that we do have and the return on investment that brands are getting.” – David Glaza, Founder/CEO of DIGITS Agency

Retail media is a $54B a year industry, so as a niche, it’s extremely lucrative. Today’s guest saw an opportunity after fourteen years working at Target, and never looked back.

This week, we welcome David Glaza to the show. He is the founder and CEO of DIGITS Agency, an independent retail media agency that, like Target, is based in Minneapolis.

Today, the eight year old agency has some fifteen employees, focusing solely on helping brands effectively market their products to Target shoppers.

David discusses the sprawling journey from a one person operation to an actual agency with employees, how they’re attracting new clients through laser-sharp specialization, and resisting the urge to be everything for everyone.

Corey and David also touch topics like hiring, leadership, and how challenges change as you grow in size and revenue.

Here’s what we cover in this episode:

- Going from a Target careerist to an entrepreneur.

- Digits’ key areas of specialization, how they attract new business, and best-performing marketing channels.

- How Covid propelled digital retail marketing.

- Leadership lessons as an agency founder.

Here are some actionable key takeaways for agency founders:

- Looking to venture out on your own? Build a list of people already in your network you could potentially sell or talk to.

- Showing ROI through existing client work is paramount in new business acquisition.

- Think about areas that might not be the largest revenue drivers today but might have explosive growth potential later on.

- The best candidates to hire are the ones that are already in your circle.

The resources mentioned in this episode are:

- Connect with David on LinkedIn Here
- Check out Digits Here

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