From Millions to Thousands: Kyle's Biggest Bet Yet
About this episode
Radio's greatest strength has always been the shared live moments. We unpack Tommy and Carrie's viral on-air moment and why thousands of people hearing something at exactly the same time is still broadcast's superpower.
Then we turn to Kyle Sandilands' biggest career gamble. With his new subscription app launching on August 10, success is no longer measured by ratings or cume, it's measured by one simple equation: X × $99.
What is the magic number? Why is building a paying community so different from building a mass audience? And can Kyle deliver enough value to keep superfans paying month after month?
Plus, Kyle's manager Bruno Bouchet joins us to answer your biggest questions about the app, the launch, pricing, features and what's coming next.
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