From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product launches, audience insights, and monetization infrastructure that enable creators to build businesses around their audiences rather than relying solely on brand deals.

Ceci chats with Danielle Pederson, CMO at Amaze, to hear her perspective on three critical issues: why the creator economy is shifting from attention and brand deals into a third wave focused on ownership and equity, how engagement signals from fans translate into actual product opportunities that creators can capitalize on quickly, and what brands misunderstand when they over-index on reach instead of audience intent. Tune in for actionable guidance on building creator businesses with compounding value beyond one-time partnerships.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.