
From Home-Cooked Meal to BBQ Empire
About this episode
Susie Bulloch, a former recipe writer, launched her barbecue empire with a jalapeño-topped prime rib that impressed her husband Todd. She transformed into a grilling pro, creating a popular online presence and a cookbook. Todd, a former CFO, now supports the business full-time, tasting every dish. Theyre expanding with seasonings, sauces, and a cookbook, aiming for even greater success.
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Canada News Today | 2 Min News | The Daily News Now! — From Home-Cooked Meal to BBQ Empire. Machine-transcribed; use the interactive transcript above to jump the player to any line.
It's March 30th, I'm Cory with the story, and this is Canada News Today, your AI-powered local news. Susie Bullock kicked off her barbecue empire with a killer prime rib recipe topped with jalapenos that blew her husband Todd's mind back in the day, was started as a home-cooked meal turned into Hey Grill. Hey, a massive online-hit teaching folks had a grill like pros. No prior experience needed, she just dove in as a recipe writer for a grill company in the early 2010s. From there, Susie built a blog and social channels that exploded with millions of views. She spotted a boys' club vibe in barbecue, and wanted her daughter to see women crushing it, so she pushed harder, landing spots on food network, and chasing big goals. Todd, a former chief financial officer, ditched his corporate gig and arm to handle lead parenting and back to business full-time. Now known as Taste Test Todd, or Triple T, he samples every dish and swear Susie's grub flipped his hate for cheap sauces into pure love for real.
Smoke flavors. They're expanding with seasonings, sauces, and a self-published cookbook, called Backyard BBQ Hero, dropping this April. It's all about simple steps to feed your crew and own the grill. Susie even taught Shack his Thanksgiving turkey and hit Guinness records. This family's living the dream they cooked up themselves, balancing kids, wild success, and endless ribs, Todd's just along for the ride as Susie aims even higher.
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