Fort Worth: 'Pull the Trigger, Pay the Price'

0:00It's April 8th. This is Dallas News Today, powered by AI. Fort Worth is stepping up against illegal gunfire, with arrests jumping 28.5% in 2025. Police Chief Edgar Sia says it's a citywide issue, hitting hot spots in Council Districts 5, 8, 9, and 11 hardest. They're launching a big awareness push called, pull the trigger, pay the price to hammer home, get firing guns for fun and cool. It's a straight, path to trouble. The campaign kicks off this spring and runs through January, time for big events like the World Cup and Fourth of July fireworks. Officials treat these calls as top priority, racing to the scene whenever reports come in. Spikes happen around holidays like New Year's and major games, turning stray bullets into real dangers. City leaders and folks in the neighborhoods are all in on this, seeing it grow into a serious headache backed by the data. Council members push for wider reach beyond Fort Worth schools to places like Crowley, Keller, and Casaberry districts. Chief Garcia stresses, it's not just a local thing. Big Texas cities

1:05deal with it too, but they're responding hard when people report it. They're hitting youth on YouTube and Spotify with 700,000 impressions a month on the video side and 10,000 on music streams. Parents get the word through mentoring spots like the YMCA, libraries, and after-school programs, focusing on safe storage and family consequences if. Kids get hold of guns. Total budget sits at $96,860, including 20,000 from the Crime Prevention Fund, spread across social, media, buses, and flyers. With arrest climbing in this multi-angle attack and motion, Fort Worth aims to shift mindsets before more bullets fly wild, keeping the streets safer. One message at a time.