About this episode
Host Jason Pereira interviews Max Lane, CEO of Flourish, a wealth tech platform aiming to bring private bank-like banking and lending experiences to independent RIAs. Lane explains Flourish’s origins in 2017 out of a New York asset manager serving RIAs, launching Flourish Cash in 2018 and recently Flourish Lending for residential mortgages and refinancing. He describes how advisors use Flourish Cash to bring held-away client cash into view, offering a single 3.25% APY, elevated FDIC pass-through insurance via 40+ program banks (up to $7.5M individual, $15M joint), and advisor tools like “Notable Transfers” for planning opportunities. Flourish Lending provides advisor-centric origination, rate scanning, dedicated loan officers, and refi monitoring alerts to help retain clients and compete with private banks’ relationship pricing; monetization comes from cash spread and mortgage commissions.
Episode Highlights:
00:00 Welcome and Guest Intro
00:19 What Flourish Does
00:50 Origin Story and Products
02:35 Why Advisors Need Banking
03:47 Cash and Lending Value
07:53 Cash Balances Reality Check
09:44 Flourish Cash Workflow
13:50 Flourish Lending Workflow
18:24 How Flourish Makes Money
20:38 FDIC Coverage Explained
22:54 Three Closing Questions
26:38 Wrap Up and Call to Action
Resources:
Facebook – Jason Pereira's Facebook
LinkedIn – Jason Pereira's LinkedIn
Woodgate.com – Sponsor
LinkedIn - Max Lane’s LinkedIn
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