Find Your Red Thread with Tamsen Webster

In this Marketing Over Coffee:
In this episode learn about Tamsen's New Book!

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Brought to you by our sponsors: Blueshift and LinkedIn

Moving Beyond Gladwellitis and Pinkitis to be Godinian

The Best of MoC Episode with Tamsen talking Building Presentations

Getting 7 Speakers Featured at TED.com

TED Cambridge at the Legacy Level

What is the Red Thread?

9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

The 5 Elements - Goal, Problem, Truth, Change, Action

20:09 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

You can only create the conditions for change

Action vs. Change

Maintaining Smart, Capable and Good

Gratuitous Mention of Die Hard as Best Christmas Movie

It's far easier to match to an existing want than create a new one

How do you make their case for your idea as strong as it can be?

Agatha Christie, Nero Wolf and James Bond!

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