Fighting For Indie Beer

“I think the thing that’s really important for consumers and the industry writ large to know is how many forces are currently at play that are going to make being a small brewer more challenging.

“We call this the death by a thousand cuts.”

If 2023 was a rough year for the indie beer world, 2024 has been worse – brutal doesn’t seem too harsh a term to describe the conditions faced by many in the industry. And those challenges have also been faced by the Independent Brewers Association (IBA), the body representing Australia’s indie brewers.

In the face of a major drop in income, they’ve been forced to tighten their belt in terms of what they’ve been able to offer. And, as with many businesses in beer and hospo, have reduced the size of their team. At the same time, faced with such challenges, they’ve kept fighting the fight on as many fronts as they can – “we’re small but scrappy” is how they put it.

So, before we switch to a series of state by state by territory podcast episodes reflecting on the year in beer, we invited IBA CEO Kylie Lethbridge and head of industry development Sabrina Kunz to join us on the show.

As you can imagine with the indie beer world fighting battles on so many fronts, it’s a seriously wide-ranging conversation. We start by looking back on a year in which VAs, closures and business restructuring have dominated many of the headlines but during which there have been new arrivals, expansions and growth too.

We discuss the major uptick in honest, respectful coverage of the beer world by mainstream media, the challenges and opportunities when it comes to state and federal governments, building long-term relationships and partnerships around the country, the biggest issues on the table for 2025, and how to build consumer awareness and support for the industry.

The chat with Kylie and Sabrina kicks off at 7:40. 

Prior to that there's just the briefest of intros as we had to record this week's early prior to hitting the road for SA before dawn on Wednesday for a sold-out event at The Wheaty and a bunch of podcast recordings you'll get to enjoy over the coming weeks and months. 

We discussed the return of one of craft beer's key figures, Phil Sexton, to brewing alongside son Harry with the launch of Keeper Brewing at the former home of Temple, as well as our upcoming event with Molly Rose.  

Thanks to show sponsors FOBOH and The High Country Hop. 

Relevant links: 

That's A Keeper: Sexton Family Turn Temple Into A Shrine To Pils

The Molly Rose Story – Distilled: 

Independent Brewers Association website: https://independentbrewers.org.au/ 

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