Feeling Your Way Through It | Ep 04

March 2025, Talking points:

Social media landscapes and TicTok success

Vanity metrics vs real sales

Reframing competition (other small businesses should be allies)

Scientific approach to testing changes vs feeling it

Picking a strategy

Authenticity and consistency as a marketing strategy

Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com