F1 CEO: US Market 'Just Scratching the Surface'

0:00On May 1st, Formula 1 CEO Stefano Domenicali says the series is just scratching the surface of its money-making power in the United States. He's talking about massive growth, with three races now pulling huge crowds in Miami, Austin, and Las Vegas way up from the old days. Back then, F1 popped up randomly in spots like Detroit, Indianapolis, and Austin, drawing only around 60,000 fans eight years ago at that last. Austin Event Now attendance averages are through the roof, showing fans are hooked. Domenicali picked Miami on purpose for its flashy vibe and strong economy, perfect for F1's image. Cities are lining up with requests for even more races, but he says they got to handle that carefully. Still, he stresses, this is only the start of cracking the US market, where sports are deep in the culture and take time to build. F1 plans to keep pushing with partners and promoters to tap that huge business opportunity no other country matches. Their races at heart, so expect them to charge ahead respectfully, aiming to weave into

1:04American fan life faster than you think. I'm Cory with the story, and you've been listening to F1 News today, AI Power Team coverage.