Experimental Marketing with Natwar Maheshwari

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. 

What we cover

(00:43): How do you think we should think about developer marketing when we're just getting started?

(03:34): Are there things we can do to create that experimental culture?

(07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because they seem like a good idea. But also try to get at least a little bit of expertise thrown in there so that you're not, for instance, doing an SEO experiment over 24 hours and expecting to see some results.

(09:48): When you're experimenting with different things, does that play into brand building?

(12:12): When we talk about experimentation, is it experimenting within constraints? How would you describe the kind of process?

Where to hear from Natwar

• Twitter: @natwar86
• https://www.algolia.com
• Newsletter: https://www.engineeringbrew.com