Execution is Everything | Ep 52

In this episode, Brian and Justin get real about a challenge that many businesses face: making company goals, processes, and initiatives actually stick. They reflect on their own struggles with execution and employee buy-in, sharing lessons learned from their missteps.

From the importance of structured SOPs (even if they don’t directly generate revenue) to understanding how different generations in the workforce absorb information, they break down what works and what doesn’t. The conversation touches on SMART goal planning, effective communication strategies, and the power of setting clear expectations.

They also discuss past incentive programs—what failed, why, and how leaders can roll out initiatives with more clarity. If you're looking to improve execution and make your business processes stick, this episode is packed with honest insights and actionable takeaways.

The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.

Timestamps:

(00:00) - Introduction

(00:47) - Learning from past mistakes

(02:06) - Why execution often fails

(03:51) - Managing across multiple generations

(05:00) - The power of SMART goals

(08:02) - Setting expectations for employees

(10:22) - Incentives and why they sometimes backfire

(12:25) - Final thoughts on execution and follow-through

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Watch the pod on: YouTube