EU Broadcasters Urge Antitrust Rules on Smart TVs

0:00On March 23rd, major European broadcasters are urging the European Union to slap its strictest anti-trust rules on smart TVs and voice assistance from Google, Amazon, Apple, and Samsung. Groups like Canal Plus, RTL, and ITB, through their trade association ACT, say these tech giants control the software that powers most connected TVs, giving them too much sway over what people watch. These companies run the operating systems on millions of smart TVs, with built-in search and recommendation tools that can push certain shows while. Sidelining others, ACT warns this lets a handful of firms steer viewing habits for huge audiences and squeeze out rival content providers. The push comes as tensions rise between Brussels and Washington over tech regulations. The Trump administration has called EU moves discriminatory against American firms, even hitting former commissioner, Terry Breton, with sanctions for. What they see is censorship, Europe is firing back by supporting Breton's challenge.

1:03Meanwhile, EU anti-trust chief Theresa Ribeira is set to rule soon on whether Google's search engine violates the Digital Markets Act after a probe. Start it last year. Just last month, regulators targeted meta for blocking competitors from its WhatsApp platform. This clash highlights the growing battle over who controls our screens, with more enforcement actions likely on the horizon.