About this episode
In this Marketing Over Coffee:
In this episode author Erik Deckers talks about his book The Owned Media Doctrine!
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What's meant by Owned, Paid, Earned
Optimizing Emai for Mobile, Social for Mobile
Budgeting and Staffing
Frameworks vs Campaigns
Risk and the Social Media threat matrix
Executing on the Newsroom Approach
Understanding Audience burn
Boatload of Metrics
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