Episode 9: Getting Visible Through Media and PR

In this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts.

Key Takeaways: 

• Entrepreneurs should realize the potential of free media in a round-the-clock global news environment.
• Platforms like Source Bottle and HARO are excellent tools to find and respond to opportunities for media exposure.
• Identifying what publications your target audience engages with is crucial for effective media pitches.
• Create and refine your core stories to align with various media outlets.
• There’s a significant distinction between organically earned media and paid media placements; understand the benefits and limitations of each.

Time Stamps: 

0:00 Intro

2:23  Free Media and 24 Hour Media Cycle

2:54 Knowing the 24 Hour Media Cycle

6:20 Knowing Where To Go and Source Bottle

8:15 Harrow

8:58 Paying For Media and Awards

12:09 Knowing Where To Be Featured

13:59 Pitch Some Stories

18:37 Where To Start

19:28 Key Takeaways

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.