newsFeb 1, 201944:46pending

Episode 68 - Design, UX and Conversion Boosters with Ross Beyeler

About this episode

Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more.

We get into several key design, UX and conversion rate optimization topics and examples including:

Home page optimization and how the approach shifts if you have a large vs. small SKU count
Storytelling in ecommerce and why successful ecommerce brands are great storytellers
Product Detail Page (PDP) “must haves” for a better experience and better conversions
Creating better collection and improved navigation
4 conversion killers to avoid like the plague
Site search and recommendations for doing this better especially for larger SKU counts
How to mine site search data for improvements
Plus more!

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Episode 68 - Design, UX and Conversion Boosters with Ross Beyeler

About this episode

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