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N.O.R.E. & DJ EFN are the Drink Champs. In this episode we chop it up with the legendary, Ray Daniels!
Ray Daniels pulls up and delivers game about the music business, sharing industry insight with raw and unfiltered storytelling. Known for his role in shaping major careers and navigating the behind-the-scenes politics of the music industry, Ray sits down with N.O.R.E. and DJ EFN to break down what really goes on beyond the spotlight. From artist development to label negotiations, he speaks candidly about the moves that make or break careers—and the lessons he’s learned along the way.
The episode dives deep into Ray’s journey, highlighting his evolution from hustler to respected executive, while also touching on the importance of ownership, branding, and understanding the business side of hip hop. He doesn’t hold back when discussing industry pitfalls, offering gems for both upcoming artists and seasoned veterans trying to stay relevant.
As drinks flow and stories unfold, the conversation balances humor, honesty, and hard truths. Ray Daniels brings a different energy to Drink Champs—less about controversy and more about clarity—making this episode a must-watch for anyone serious about longevity in the music game.
Make some noise for Ray Daniels!!! 💐💐💐🏆🏆🏆
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Skoda amp,
Head boom
Is it nice to meet Tim and your friends?
Hey!
This is Noo Nakame, I'm the first.
Good to see you.
Dude, dude, dude, dude, dude, man.
Good to see you too.
Here's the champion of hip hop.
Iat Alabama.
Bro, how are you?'
Good to see you.
tee's.
You're right.
Yeah!
and you're not the one source for drunk facts.
You drink, chest, motherfuckin' puffs.
Where he days do you see this?
It's time for drink, champs.
Drink up on the fuck, on the fuck, on the fuck, on the fuck.
Will it good be hoping to see Mr. Beast and boy in RRE?
What up is DJ EFN?
It's Minotimic Crazy War.
Drink, champs, the Abbey Hour.
Make some noise!
I got a co-host today. Who's our co-host today?
You know, we have a co-host today, this is in RRE.
EFN?
A. A. What's up? My name is Graff, baby.
That's right.
And what's the name of the show?
Oh, the members only show.
We got the members only show.
We got the members only show.
So, this is in RRE, DJ EFN.
My name is Graff, bitch.
Bitch, we're the members only show.
Make some noise!
But this brother here that we got today, thank you.
I'm going to be honest with you, he has been our industry
insider, he has been giving you our game,
beyond game, beyond game, beyond game.
That's a fact.
I know a lot of y'all people might think,
you know, sometimes if the person is not in front
of the camera, the person thinks that the person is cat,
or they're like, oh, okay, we don't know.
I know this brother.
I know how much he's work as he put in.
I know how much the industry respects him.
So today, we are going to give this brother his flowers.
He is going to receive exactly what y'all don't know
about him in the industry.
And we are personally going to give this brother
his flowers, he deserves it, he's a legend,
he's an icon, and we're going to continue.
We're going to make sure that he gets his
fucking flowers today.
Let me get started off, get started off, get on this now.
I don't know, I don't know, I don't know, I don't know.
Yeah, I don't know who you're holding on.
Let me continue to give you your flowers.
Right now, that's fine.
Because I know exactly who you are.
Now I look at your comments.
And I look, people was like, oh, okay.
So a lot of times people don't understand
that being in front of the camera sometimes
is not as important to being behind the camera, right?
So I created people like you, like you were behind the camera,
but you would like campaign for me being in front of the camera.
We're advocates for the artists.
Advocates for the artists.
So a lot of times when I see you, and I see you viral
like a motherfucker, and I'm looking, and I got to defend you.
Because I'm like, no, he's really.
Yeah, he's really, he's really like that.
He's really like the insider.
And a lot of people don't know that
because it wasn't cool back then to be in front of the camera.
So let's, let's take it from there.
Well, first of all, I just want to say thank you, man.
I'm going to be honest with you.
I won't say I've heard something.
So like, I don't think people understand, like number one,
I'm in a music business full time.
This podcast thing is like a side thing
that it's like a passion for me.
So when I'm out and about, and I see people,
it's always interesting.
So no bullshit, like, I read news of Virgo.
By the way, the two biggest, two of the biggest
three podcast is Virgo's pie Joe Biden and Norris.
I always like, I'm like, I'm coming.
I'm like, I see Virgo.
So I'm walking through the BTO Awards.
And I just see Norri and he stopped me like,
yo, bro, I want to make a video on my Instagram.
Like, God is real.
That's not serious.
I was like, yo, because I mean, I'm on the fly now.
I'm just going, I don't know what's going to happen.
I'm like, yo, Norri, know me.
I'm telling you, the biggest podcast you know me.
He said my name, she's real.
I just wanted you to know that.
So I got the call to do 310.
I said, I'm obvious.
I'm Valentine's Day.
I'm on my way.
This is when I know you're a warrior.
I'm sorry.
I deliberately said, this is the day before Valentine's Day.
I deliberately said that to, um, what's my man?
Big D.
You mean one of the other, the weather man.
I said, yo, this is the day before Valentine's Day.
Because me, you know, I'm scared of my wife.
I'm being honest.
I didn't like it.
And I said that, but yo, but let me just tell you something.
You have online
created a whole different, a whole different,
I don't want to say character.
Because it's who you are.
I know you say who you are.
But, um, these people follow you.
And so, so let's, let's, let's just take it from there, right?
Let's take it.
There's so many people that want to crack into this industry.
And you talk to them.
So let, let's talk about it.
Well, because when you want to be in this,
it's just like a dream, right?
I remember coming up, you know, I remember my first person
I called has gotten to me, Alan.
I remember not knowing how to ask for him.
You know, like, you know, you get to my number.
I don't know what I'm going to say.
Is this Miss Noriega?
I don't know.
I'm like, hey, it's just to me, Alan.
Like, who is this?
I saw like a bill collector.
So once I got his name and I start understanding,
it was like, David Gaffer said on his documentary,
I saw people bullshitting.
When I seen people around Tim getting money in bullshitting,
I said, I could do that, but I worked at Delta.
So I know Niggas and I'm a Niggas.
Delta, Alan.
Yes, Niggas, I worked at Delta, Alan.
By the way, a lot of Niggas have my name and a phone
as Ray from Delta for my first five years in the industry.
Okay.
Because I knew Niggas didn't want to fuck with me.
I was working at Delta.
I was working at Delta.
I used to work at Delta.
I was working at Delta.
No, I was running the bags.
Niggas, so you know when you go to Atlanta,
you go to Atlanta to Miami and you go to New York,
I was a Niggas, I got your plane and put it on Miami plane.
I was a Niggas, I was working at Delta.
You're still in Niggas' work, huh?
Yeah, no, I ain't going to lie, man.
I wasn't shit my whole life.
That's what I love the most about you.
Fair.
No, let me take you off.
That sounds crazy, but I want to tell you what I'm saying.
When I watched Noriega talk,
Noriega is just being Noriega.
Like, you became popular being yourself.
Like, we came up in the industry
where you got to talk a certain way.
You got to ask Noriega, don't do that.
And I'm watching Norie say shit, do shit.
And I'm like, and it works.
So I'm like, Niggas, we living in the new world.
It's not the old world, I'm more like,
Niggas have to leave from the front.
I remember coming up into business,
you wanted to know, Shakir Stewart,
you wanted him to know your name.
You wanted K.P. to know your name.
You wanted Chris Hicks, L.A.,
if they knew your name, that mean you could eat in this business.
Right, so we went, I remember when I came into the business
and I'm thinking, like, I'm finally in this shit.
And I walk in the room and I'm like,
I'm seeing a vice president and nobody gave a fuck.
It was like, I'm chasing artists now.
So I'm like, man, I remember chasing,
well, fuck us is in the game.
Now I'm trying to get in the game now.
They're like, yo, I'm like, yo, graph is hard.
Yeah, but EFN got the numbers.
Go get him.
But now instead of me going to graph,
well, I know I could build what I got to build with you
because you got the numbers.
So now I got to sell myself to you.
Now I feel lame.
Right.
And now I'm coming to you like, yo,
because you normally hear is like a girl that got a BBL.
What's she getting me from a BBL, nigga?
I know you on my ass now because I got a body.
Like, I know you hear now because I'm hot.
But when before that, so for me, my whole thing was,
and then I started noticing how people were just like,
making money talking about being in the business.
And I'm like, he's not in the business.
Like, though, I have the number one song
where the biggest starting to rip my part in here.
We had a number looking up APT by Bruno Mars and Rosie.
That was where my nigga, we still in this shit every day.
So I see people chose, like, I feel like a poor man.
I was like, I'm controlling traffic.
It's like the club.
When you wait outside the club, you see it.
And you know, it's a long line.
And that's a trick sometimes.
Like, hey, you'll keep the line long by your side.
So I'm the nigga walking out the club like,
hey, oh, it's empty in this shit.
It's empty in here, y'all.
They tricky y'all.
And then I realized nobody listened.
And then I was like, oh shit.
So for me, I just started like putting my shit out there.
And like I said, it was really the industry that embraced me.
I didn't know that people fucking me.
I really cared about Nory.
I really cared about Graph.
I cared about, I didn't care about regular,
no disrespect.
I didn't care about peons.
You don't understand what I'm doing.
You don't understand what's happening behind the scenes.
You're just a spectator.
So when I see Nory and he gave me props,
nigga, that shit was I made it moment.
And then he think, when I saw y'all at the EYL,
you're like, you gonna do the show?
I called Mark, I was like, they said it, man.
But I just can't understand why they want to talk to a nigga like me.
I'm, because I'm still trying to prove myself in this world.
But in the music world, when I walk into these labels,
I'm that nigga.
They can't fuck me.
And I'm a legend now, because I got black ball.
So now, people don't understand.
I got black ball.
That's why I did the podcast.
Okay.
We're getting to that.
Yeah, yeah, yeah, yeah.
We got to out.
You usually we say, wait till the end.
Let's go on.
No, let's go right to it right now.
Okay, so, so, so, 2000 is for number one.
I'm the number one nigga in the game.
I'm the number one nigga at my label.
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you can literally type any prompt and put the AI to work.
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completely customizable and based on your thesis,
not someone else's.
Go to public.com slash podcast,
and earn an uncapped 1% bonus when you transfer your portfolio.
That's public.com slash podcast.
Paid for by public investing,
brokerage services by open to the public investing ink,
member FINRA and SIPC.
Advisory services by public advisors LLC, SEC registered advisor.
Generated assets is an interactive analysis tool.
Output is for informational purposes only,
and is not an investment recommendation or advice.
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I got all the hits.
What do we talk about?
Warner Records.
Okay.
I turned in Sweetie Records tap in
and Sweetie Records best friend is still hers.
I signed Emily Chopper.
I signed this kid named Rembo from the West Coast
that was making a lot of noise.
And I was like the guy.
And then all of a sudden, the pandemic happens
and then the CEO does this thing
where he does like an emergency call
and then the music business,
they don't make any noise.
Aaron Beisha, he's a CEO,
so he does a call.
Like everybody get on the call right now.
15 minutes, I'm thinking when I artist got cute.
I'm like, nigga.
Now I'm thinking like somebody is about to be,
I'm like that to begin on, he was like,
just want to check on the black folks
from the George Floyd thing.
And I'm like, what the fuck is this?
And then he goes like any black people on the call
want to speak up about their struggles.
And it was like 300 of us.
Everybody was quiet.
So this is my friend.
At least I'm thinking we friends.
I wrote them a letter.
Like, yo, it's hard being black in this shit.
I know what you're trying to do,
but it's hard being one of us.
So none of us are going to talk up
and I wrote the letter and basically,
I sent it to another black person at the company.
Like, yo, I think this would be good for us
all to put our name on it.
He was like, you on your own.
By the way, he's still got his job.
So he was smarter, right?
So I wrote the letter and then I sent it to Aaron.
I didn't send it to him because the lawyer was like,
it's a bad move.
So I sent it to Larry Jackson.
Shout out to Larry Jackson for a mega.
That, forget it.
We took my, I'm, I'm, I'm, I'm,
I'm Jackson.
Yeah.
So I sent it to Larry and Larry called me like,
yo, Ray, this letter changed my life.
I'm like, really?
And then he said,
Yeah.
Because he said that he sent it to,
he had a deal on the table.
A whole lot of money Apple's supposed to be giving him.
He sent my letter to the guy at Top Guy
and they signed it that day.
Mm.
That's just up.
They signed it that day.
So he sent it.
Thank you.
So they signed it that day.
So now Larry is like, yo, I sent it to this lady
at Billboard.
They want to put on a cover billboard.
I'm like, I don't do a fuck.
I'm a nigga in Atlanta, but I'm free.
It's like being a Latino in Miami.
Like, you can't fuck with me in Atlanta.
I'm an insulator.
You can't get to me, nigga.
So I'm not afraid of white people like most people are.
Like, I'm just unafraid of white folks.
So she was like, I don't want to put your name on this.
I'm going to put your name on this
because I'm afraid, you know, they're going to come after you.
And I'm like, who's going to come after me?
I'm telling the truth.
I'm just telling the black experience.
So I put the letter out.
It's changed my life.
It changed my whole career.
I'm learning the number one God now.
When you say put the letter out, what should I mean?
Put it on the cover billboard magazine.
It goes viral, but it's anonymous, right?
She didn't want to put my name.
That's why I put God.
She said, I don't want to put your name on it
because I'm afraid people are going to come after you.
And I'm like, nigga, I'm not afraid of nobody.
I'm, everything I do is with a good heart.
I might not always do the right thing at that time,
but my heart was in the best place.
Right.
You stand behind it.
So I wrote the letter when our anonymous, it goes crazy.
It's like, they wrote a dear white there.
It was called dear white execs.
They wrote a dear white exec for the Disney company.
It was like, all these black people were speaking up.
So now here's what I want to tell everybody in the world
because this is the lesson I learned
because I'm a real name.
Number one, I wrote the letter in all my white friends.
Every white person I knew in the music industry,
because I was on fire when I stepped out and said I did it.
They called me and said, they're going to ask you for something.
They're going to ask you what you want.
Get paid.
All my niggas, my friends and black friends
are calling me like, yo, thank you, bro.
That was some hero shit you did.
So now I get on the call with Aaron and the guy,
the other guy Tom, and they're like, what do you want?
And I said nothing, man, I just want to,
I didn't write them.
That wasn't your intention.
My intention, that's why I'm okay with the outcome,
but my intent wasn't that.
So they was like, what do you want?
I was like, I just want y'all to know
how this will work for black people.
Right.
And then basically, now this is when they did me dirty.
This basically what happens is in the music business
when you're in the contract, anybody knows this.
They give you six months.
So if Nory is my senior vice president,
I know I'm not going to sign Nory.
I'm going to let Nory and his lawyer know six months out.
You know, I ain't getting new contract, bro.
Take the next six months, go find some work.
That's not what they did to me.
They called me, yo, don't go nowhere.
You the best guy we got?
I know I am, so I'm going to believe in them.
They called my lawyer.
Where is our guy?
And what they was doing, they was lullabying me to death
to get to the second two days before my contract was up.
I'm waiting on a new contract, thinking I'm still working.
Two days before my contract,
they was like, nothing's coming.
They got, I went home.
That's why I love Kanye so much.
I went home and I cried every day listening
to the Donda album, because I couldn't believe
that I put my, I don't, I'm already good, bro.
I didn't need to write that letter,
but I also felt like it needed to be said.
So once I saw that play out, I was like,
I don't think about it in my business now.
Now, I don't have a job.
So what I got to do?
Call Nick is normal.
I need a job.
What are you going to say?
What happened to you?
So now I got to explain myself.
They put me on my heels.
So I said, I'm smarter than every nigga over there.
I'm better than every animal.
And I know how to talk.
So somebody asked me a question.
That's how I'm going to get my next job.
That was literally it, your graph.
Ask me a question.
Yo, Ray, what's the difficulty of managing the investor?
Ask me, I answer, put that out.
I'm hoping to get a job.
Nigga, I'm not even next.
That's when you acknowledge me.
I'm like, I'm not, they all don't understand.
I'm really trying to still go run a company right now.
And that's what I'm really made to do.
But I start talking online and all of a sudden puff posted my shit.
And it just changed everything for me.
Puff posted me and just left me on his page for three days.
It shot them for that.
I know people like to kill people when they down.
But I'm always shouting, nigga, I off the chain.
I'm always representing nigga that did something for me.
So I'm puff posting me.
That's when it kind of getting hot.
But nigga, I'm still in the music business full time.
So I don't even know what I'm really doing on a podcast space.
That's why I was like, when Nory recognized me,
I'm like, maybe this God telling me.
Yes.
Nigga, that shit you're doing is working.
That really caused me.
Yo, that shit you do.
But for me, it was weird.
Cause I'm like, that's like a nigga playing basketball
his whole career.
He the number one nigga, now he's trying baseball.
And everybody like, you're doing good over there.
I'm like, nigga, I'm trying to.
I'm trying to get paid to play a sport though.
No, you look good right there swinging that bat.
That's going to make your sport.
So it's always been that.
So when I see people like Nory, when Joe Biden,
people like Walo that actually kept like, I know you.
That shit made me feel, that shit is like all I need it from God.
I don't even lie to you.
I'm on that.
And I wanted to say that to you off because we all super heroes
but sometimes we don't know.
Nory just being Nory.
Yo, I know you.
He don't know.
He made, he confirmed what God needed me to hear that one.
And I'm on the right path.
But you are.
Thank you, brother.
You are.
So I just want to say that.
So that's when I start talking online.
And I was just talking to hopefully get a job.
Cause I'm the best at doing that.
But it's like, they were scared of me.
Nobody called me.
But I still got more records.
I still got more hits.
I and that nigga right there,
Tehran Thomas have more hits than everybody on the one
of staff has asked us, I laugh.
There you go.
That's great.
And I just want to send it on red.
And I'm not saying to be disrespectful.
I'm saying to the thing you would think they would call us.
They don't.
Right.
They rather fuck with the people who's easy.
So let me ask you real quick.
I'm real.
Do you really, really, really think that rock nation?
Ha, ha, ha, let's go.
Went to Joey crack and said shit on Jay Cole.
No, you think that?
This is what I think happened.
I do podcasts.
I think Joey.
I think we all talk, you know, like, camera's not rolling.
We talk about ideas.
The camera's rolling.
Well, I'm saying, they're not before they roll.
I'm saying, all camera things are like, yo, before I talk about it.
I was trying to talk about it.
And I was saying, yo, saying something like, y'all really,
like I really want to get that cold, man.
But I know he family.
You know what I'm saying?
So I might chill.
Like I said, I'm saying nah.
He ain't family like that.
No more release it.
And put it in it.
Cause of Joe said, I need that 100 million.
Now, my mind, you know this, Nory, Nory, you know, you go to that place and I like you,
not me, not you, but me, you, you and DJ is different.
They want to talk to you, but you and me, we have to go, we have to get in the room.
Yo, service is this.
So when you go and you, when Fat Joe says, I don't fuck with Jay Cole rather than I fuck
with him.
Fat Joe is picking Fat Joe to podcast.
He's not thinking like Fat Joe to, cause Fat Joe to artists will want to record with
Cole.
But Fat Joe to, so he picked the podcast.
So I'm like, you know, by the way, I think he's amazing.
I think he's, he's going to be so big at it.
But I do believe that somebody said, you should, I think you should, cause I say shit
out loud.
And then it's like, I don't think you should say that.
Or I think you should.
You want me to be honest?
Tell me.
Jay Cole and Kendrick could have left to some life death.
Right.
Right.
Life, life, death, like, like, between Cole and Kendrick, I don't think that would have gotten
that far.
Not between them too.
EFN.
I don't know.
I don't think Kendrick, but you're making my point.
What I'm trying to say is.
It's the people that stand behind them.
That's right.
That's what I'm trying to say is, it's never them.
That's all you have about to say to them.
It's the people that stand behind them.
That's right.
That's what I'm saying.
And the people that stand behind them want to make a point.
No, that's true.
And they will kill two-porks murderers and Big E's murderers wasn't biggie.
It was the people that were standing next to him.
I was trying to prove to themselves.
So when Jay Cole did that, me as a black man,
As an artist, I said, no, no, that's terrible, got you, but as a black man that's understood
and understands what's going on in society, that understands that I agree with Jacob, bro.
I did.
I was like, yo, he took a stance.
Is it popular?
No, it's not popular.
No, but was two pox popular, was, was, was, was, was biggie, like I know, I know all
of these guys, right, from biggie and two pox murder, I know one more, right.
I get it.
That's real shit.
So, I understand Jacob's, but back to the joke part of it, though, about him on the
podcast.
But even then, like, even then, like, the way Joe spoke about Jay Cole was like, he was
a bad artist, that's what I'm saying, and so, so him, he was looking at, so him, he
got right, right.
As in the terms of hip hop and the culture and battle wrapping, yeah, he didn't do the
right thing, but as a black man, if he wanted to protect himself or Kendrick, because where
could it go, I get it.
As a black man.
I want to say this.
Does MC, you call my name, I'm ripping your fucking head off.
But guess what?
Guess what?
As an MC, I'm a street nigga, I'm really, really, really, really.
You know, you don't claim no motherfucking nationality.
Right, right, right.
That's it.
That's the fact.
That's true.
So, that, that's it.
But, if you really, I know, I'm sorry, if you really appreciate being who we are and
know where it can lead to.
How about to say that.
Yeah, you got to be prepared for where it could go
because they can always go left.
And to say the truth, the most likely event
because we got such big egos
and we so sensitive about our art,
it most likely, it will go left.
You got to be prepared for that.
Yeah, go, go left.
Like, so much.
So I was going, he stepped out of the way.
He probably knew, like, I want to go back to LA
and whatever the fuck he did, I'm going to go back down, like.
Or he probably just knew, I'm like,
I don't need to be one of the drama,
because I don't need it.
But, right, like, nobody wants drama, it's stressful.
You don't choose drama just unless you just
out of your fucking mind.
But if it come, and you ready to handle the situation,
it's like MC in him was ready to do some MC hip-hop shit.
But then he saw what it was going.
And like, he ran his car, man.
He's like, let's get this car out.
And then I'm with him, because I'm not battling nobody.
Like, if me and Grav got problem, I want to call him.
What if he say something?
Like, that's how you really felt?
Right, right.
And I'm going to throw this guy in the big trash, nigga.
I'm going to out to Hollywood.
I'm just too real for human being.
I mean, I'm just like, yo, that's why I feel, Jay Cole,
because I really think that Drake and Kendrick
was doing this on some fun play shit.
Like, let's do it for the culture.
And it got ugly.
I don't know.
No, I was with the phone.
I didn't lie.
No, I don't think that was a phone.
That was Jason.
He was like, he was like, you're a girl.
No, no, no, no, no, no.
I don't think that they thought it was going to go that far.
It was friendly.
I think they were ready for it to go that far.
As an MC, it's never friendly.
It's rumored.
Never friendly.
No, you're correct, too.
You're not wrong.
But you're not wrong.
But what I'm saying is as there was friends,
right?
That shit was bubbling as they were.
Yeah, it was bubbling for a minute.
But that's my thing.
But they never said it.
Right?
That's what I mean.
That's what I mean.
That's what I mean.
That's what I mean.
That's what I mean.
That's what I mean.
That's what I mean.
To everyone who fought on the fucking BTA world was an
Injury.
Or a high-five.
연ful fishing or something like that.
I don't know, I'm not going to be died.
Let me play if I got you that is the MC rubber.
And that MC world.
Yeah.
He barged different than regular people.
I don't think you talk about nobody.
Even when he saidHigh
They know they talking in code to each other.
That's my point.
So they was taking shots from me.
I want that.
I want that.
Can you say some shit?
I can't forgive you for shit.
I was having a break.
I can't.
Let me go.
Go on the shit, bro.
Let me take a step.
Let me go.
Let me say one thing.
I respect every move that you made.
And let me just say this.
This is me.
Y'all can refute me.
I knew when he engaged into the battle.
And then I knew when he got out of the battle.
When he got out of the battle was I did see, you know,
the Luxor hotel with Tupac.
Troll wall.
And I saw that.
And for that, you know, Tupac, that was September 3rd.
I'm born September 6th.
I always look at that, like a downfall for hip hop.
Hip hop hasn't recovered since.
We have not recovered since.
And hasn't learned to listen.
And hip hop has recovered since the Drake Hendrick thing,
either.
Like we can't, like we are not in a place like hip hop is
in the worst place ever because of the Giants fought each other.
Yes.
Giants usually have, it's like, you know what they are.
Let me tell you what they are.
Correct.
They are rolling loud.
Friday night, cold, Saturday night, Drake, Sunday night,
Kendrick.
Think about that.
That means that every at the top, you know the little names
under all those little names benefited from that day.
Right.
Because I'm on the same ticket as Kendrick.
We don't have none of that shit no more.
So on my opinion, I think that, like, I think that it was
planned.
They thought I was like, do it for the culture.
They grew up in hip hop different.
I'm 46.
So I was 16 when I got down.
So I grew up knowing how serious.
I remember watching the social wars when Drake said it.
So I think that they got to this place where he's like, you know,
let's do it for the culture.
Like those other guys there were friends with the first,
what's the worst that could happen?
I don't think, I don't think that's the way.
I personally don't believe that.
Let me tell you what I'll think.
As a rapper.
It's really like, I'm on this side.
And y'all.
That's it.
That's it.
That's it.
That's it.
That's it.
I would like it to be that.
Let me tell you because I'm an MC and a street guy, right?
So I look at it in two ways.
I understand why Jayco did what he did.
And I actually, I was sort of my man instead of the day.
The street part of my brain.
I wish that Drake did that in the beginning too.
I was the first say that because I was like, when you battle with somebody, right?
Let me tell you what, let me tell you what.
When you battle with somebody in the hip-hop show, right?
We street niggas.
So we know it can always go left and most likely it will.
Yeah.
You got to look at this scenario and say, is this rap?
No.
Is this street?
Yes.
If it goes too far, can I handle it?
Am I ready for what comes after this verse out?
If you know in the back of your mind, it's a fight that you might not win.
Or you don't really want to engage in.
You got to play chess and figure out a slick way to get out of that shit.
If you're not ready for that smoke, because shit could get physical.
So I'm asking you this.
That's why I look at it different.
Like, I'm going to go there.
I'm ready to go all the way.
Say me and tell me, you know what I'm saying?
The way Drake's taking it.
Like the seriousness to lawsuit.
You think in his mind, he knew he was going to do all that going.
I don't think he thought that.
He thought he was going to win.
But he didn't know about it.
But when you go into a battle, now you got to think about how far I'm willing to go.
That's why we're holding on.
That's what I'm not.
And he said, Carmen, that was an ill.
You went too far saying somebody named, bro, like it.
It was like, you were throwing the rules.
I don't think there's no rules in war.
Because you were MC.
But you were MC.
I'm bad at you.
And I smashed your baby, mom.
That's the first one.
I'm out.
But you are going to get killed by the code that you understand.
You are going to see him wrong.
You can't battle.
You're wrong.
You think so?
Yeah.
Yeah, because in the art of battle, it should be art.
But there's no rules in war.
There's no rules in battle.
There's no MCs.
And then there's the artist that engage in battling.
That's two different worlds.
Yeah.
That's what I'm talking about.
They don't understand the rules.
That's true.
When it's a street, when it can get street and it most likely will, the rules are gone.
All these rules, there's no woman in kids in terms of physical shit.
Okay.
But the real reason.
But if I'm battling you.
And I smashed it, baby, mom.
Yeah.
But it's going in the first floor.
Yeah.
Yeah.
But we started with that.
We had Irvigadi.
I love not Irvigadi.
One man was sitting.
The first four seconds he would say it was like, I was wrong.
But he's talking about that's not a battle rap.
No, that's not what you actually did.
I was talking about battle rap.
Wait, wait, wait, wait.
This is the battle rap.
No, no, no.
I was like, okay, let me tell you.
I was like, okay, let me tell you what I say is not like that.
You're making it about, so let me tell you something.
When you fuck somebody, that's a secret.
No matter what happens.
We fucking, that's a secret.
Like, if I see my fuck then before, like 20 years ago, I'm like, we got a secret together.
We ain't going to tell nobody.
So Jay, I think with the nice thing, the reason everybody was mad, because he violated him
and her relationship.
Well, I agree with that point.
That's what I'm saying.
That's what I'm saying.
But as a human nigga, it's like, we learn our lessons.
I don't, I'm just saying, I don't think, like the big and pop thing, nothing is hate.
They was real war.
It's my kill each other.
That's what that was.
I think we need that when it's a battle.
They was like, let's do it for the culture.
I think Cole probably got word that, man.
I think Cole probably got word that it was going to go a little deeper.
It was like, you know what?
Both of y'all niggas are my friends.
I'm a chill and he chill.
Yeah, I like to think like this.
I think Cole probably chill.
This is my opinion, because I know it's not like I spoke about it.
But I think he chill because he realized what could.
You were at the cases of it, bro.
Yeah.
Yeah.
And the stress that in general brings.
It's a nobody wants.
I don't think that was beef though.
I thought that was a battle.
It was a battle.
It wasn't beef.
It was a battle.
He's a way could go.
We could go.
I grew with him again.
I don't think it was beef.
But we could go.
You know what I mean?
We could go is.
That's what I mean.
I think he saw where like this can get ugly.
And I don't want that.
I'm friends with this man in real life.
I don't want it to go.
We could go.
And it might go.
He might know what he's been.
He was in the right.
He was like, dang what the sun stayed his back.
I gotta pay this back.
They could go left.
I mean, in two seconds.
It almost felt like two artists that grew up seeing what happened
the big and pock.
Right.
And said we could take it that far.
But not that far.
Exactly.
Like hopefully they don't want that learned the lesson.
And I think that they probably said we ain't going to hurt each other.
But I might say some motherfucking words you ain't going to like today.
Right.
And when he says pet a foul, the drink is like, hold on bro.
We went too fucking far now.
We probably friends.
That's that.
That is no longer a joke.
No longer joking on me bro.
You went too far by calling me.
That is different.
And he said, I'm not your fucking friend anymore.
And that's what happened.
I'm a pseudo-diversal because y'all don't let them say this pet.
Like he don't understand.
It was a joke.
No.
It was just how we talk in the streets.
In the rules of war.
No.
But didn't start when he said he beat us.
You know what I mean?
I'm trying to tell you.
Yo, the battle rap brain.
There's no rules in war.
Niggas is not playing nice.
And then.
Look at that.
And if I was about to tell him, he's missing his drake nor Kendrick nor Jay
called a battle rapist.
Right.
They are artists.
That can really wrap.
And they saw who they are.
No, they are.
No, they are.
It is impossible for us to be a battle rapist.
But wait, he got hit right now.
He started it all about the battle rapist.
Wait, exactly right now, he not a battle rapist.
Well, it hit the most damn thing.
That's not personal.
That's not battle rap.
Battle rap is, you trust me, I'ma fuck you up.
You can say whatever you want.
Say whatever you want.
I'm a care.
But this nigga's taking it personal.
I'm telling you.
He's taking it personal because that was really his friend.
And he was like, bro, if you took a two fucking far man.
He's like, I need you.
I got to need you.
I need you.
I got to need you.
I need you.
I need you.
And I need you.
I got to be honest with you.
I got to be honest with you, man.
That's not what they taught!
No, they thought you were Chet, bro.
Yes, you're Chet, you're right.
Listen to that.
Listen to that.
I'm Drick and it keeps saying something.
Let's kick it in.
I'm like businesslike shit right now.
I'm telling y'all I'm asking you shit right now.
The drink is in.
No, no.
I'm a vialist.
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I love Drake and Kendrick's battle.
Me too.
Me too.
This is my, have been the best battle.
It was a good, yeah, period, period.
Both kept it thorough.
Yeah.
Especially when they were going back and forth, dropping songs by the hour, I was like,
this shit.
Bro, that was the peak hip-hop.
That was in the end.
It was like, dude, that is a rock.
And the first battle that we saw on social media as well in the real time.
I'm in Vegas for my birthday.
I'm in Vegas for my birthday, and my son calls me, it's 12, it's 9 o'clock on time.
He's 16.
Dad, you were here Drake.
Drake just dropped, because my son is a Drake.
Stan.
He likes you.
You can't tell him shit.
He thinks Drake is gone.
He's like, you're here to record Drake drop.
And I'm like, you need some blackness in your son.
You're like, dude, my son doesn't like you.
You're dead.
You're a little nigga in your son.
He's like, nah.
By the way, my son took that shit personal.
People really took it personal when Drake lost the battle.
Like, my son really, they ain't got over that shit.
But that was the peak.
That was the moment.
It was a Saturday.
Ethan, it was a fucking Saturday.
I'm on a night.
I'm eating dinner.
I'm not sure if he was there.
We can't say Drake lost the battle.
He's to eat his own.
I mean, right?
Nah, nah, nah.
Yeah, fuck.
Nah, nah, nah.
Yeah, fuck.
Nah, nah, nah.
I'm a straight man.
He lost that shit though, go on.
Let's take it back.
And then again straight.
Let's do it again.
As soon as I heard, they not like us.
Let me take what's crazy.
It just goes back to my statement about rules and war.
When I first heard they not like us, right?
Check it.
I heard what he was doing.
Besides the pedophile shit.
That stood out the most to everybody else.
Yeah.
Me and the street nigga.
I heard him turning cally against the nigga.
And Atlanta.
I said, look at this.
I said, you let him turn Atlanta.
Check it.
Check it.
Check it.
Check it.
Check it.
Check it.
It is important.
You let him turn the battle from Drake first Kendrick
to Drake versus cally.
I was like, my nigga.
If I was you when I heard this song, I would probably make a video
talking like, I fuck with cally.
I didn't say fucking with boy.
Let's not let's not.
I don't want to lose a state.
I'm battling a dude, a rapper.
Not a state.
He.
That was a chess move.
He took his whole state with you.
He.
He turned Atlanta on you.
He called names.
Right.
Like he.
Like that was.
That's why I said.
That was so many chess moves.
That was a chess move.
I see him.
That was like.
Even the United States against Kendrick.
I know.
I know.
That was such a chess move.
I'm like, bro, you know what you're doing?
I have a community artist signed to me.
When he was in Atlanta with me when this shit was like, I swear to
got here in the car.
Me 11-11.
My artist.
He's like, yo, bro.
He beat a nigga up in the club that night.
We was in front of the club.
I'm like, my girl right there.
He beat a nigga in the club up because he was like, I'm tired of
people thinking Toronto's soft, bro.
I'm like, no.
Nobody thinks Toronto's soft.
But let me just say this.
Drake, you should have known better.
I got so many for Cardinal officials.
My brother.
All my native friends are nice ass guys that I would let stay in my
house.
They could bring their kids there in my house.
Callin' niggas do burpees on a fucking block.
They fucking.
It's all they do, bro.
You shouldn't have battled them, bro.
Like it's all the things like.
And by the way, I personally think Drake has a better catalog
than Kendrick.
I think Kendrick is more gifted as an artist.
But I listen to Drake music more.
So I'm more of a Drake fan.
But I respect what Kendrick does.
I'm a Drake fan.
I'm like, yo, I don't think you should fight.
I don't think you should do that, bro.
Plus, you got to go to Canada.
Right.
You got to go to LA.
You get your money in LA.
He don't get no money in Canada.
That's what I meant by that.
When y'all land, when y'all land on a plane, don't think that
niggas don't got niggas at TSA.
Like, yo, such a such.
Just land from Drake crew.
Niggas, it's LA.
They got a whole network out there.
They three hours behind us.
That's what I mean.
They can't capture nothing.
There's no rules in war.
If you think like that, if he was thinking like that in the beginning,
he'd be like, I'm not going to entertain this battle because I got to go to Cali.
Unless you want to go to war, you got to think all the way left.
You can't just be like, oh, it's a battle with friends.
Nah, fuck all that.
We flew in the street.
He could have battle by ignoring and just putting out a hit record.
Oh, oh, you get it back.
You're going to burn it.
He heard the big three lines said, it's not good enough.
Come harder.
And it's left like that.
Then it went away.
You would have still been a niggum.
Yeah.
You're going to play chess back.
He outsmarted you.
And hip hop has, we appreciate that they engage each other.
I'm going to talk to you later.
You said there was nothing positive.
I think one of the main positive things that came out of his head,
hip hop, the youth, they engaged in lyrics again.
They were picking apart the lyrics.
Cyphering them.
Yes.
I love that as an older hip hop.
I'm like, yo, we're doing what we was doing.
You know what I'm saying?
I hadn't seen that in a long time.
And then after they dropped, think about it.
Think about it.
When have we had anything good?
The last thing exciting to hip hop, Cole just dropped out.
He about to do 300,000 plus.
We ain't, we've been having niggas do.
Yes, we've been having niggas do under 100,000 stars right now.
So to me, we kind of tricked ourselves out our position if you ask me.
Like hip hop got to stop being so competitive.
We got to start being a little bit more collaborative like pop artists.
Absolutely.
But hip hop is competitive.
I mean, I don't just say anything about it.
He hit that.
No, how should we think?
It's like black folks.
When we walk into the room, we try to figure out how to take each other out.
We try to figure out, like, we don't need each other.
And what I'm telling you is that we got to start thinking more group economics, more group.
Like, nigga, I say good shit about everybody.
Even now, I don't think I said none.
People talk about how controversial.
I don't think I'm saying that I'm controversial.
I'm thinking I'm saying what I see as a coach.
Like, like, that Joe said, yo, I want to 100 million fucking Jake.
And I was like, I wish you didn't say that.
Right.
I'm listening, nigga.
I just heard you saying, you basically said, I want to 100 million.
So fucking another artist, a fellow artist.
Right.
That can go against you as a podcast.
But he's showing us where his head is at.
And I think he should be there because he's just as good.
It's not better as a podcast than me.
It's just an artist.
Right.
And by the way, we fight for the record.
We asked that Joe last single with a need on DJ Khaled.
That's so.
I bet that Joe didn't know that.
That that was on the phone with his people working out the splits last year when he dropped
the record.
Turon wrote that shit.
That's the song.
So I want to see everybody win.
But you got to ask Turon.
Like, when I'm in the room, Nory, I asked, I remember this.
I'm gonna say this.
I never said this on record.
I remember being in the room with no ID and Cardinal Fisher.
And Drake just dropped.
And I was like, gone.
I'm like, this thing is going to be the biggest artist in the world.
And I was like, he just dropped.
One, I'm like, nigga.
He had a cheat code.
He's a beige.
I'm raising beige kids.
My nigga.
So you.
Your kids ain't got all your kids.
I can't.
My kids are beige.
They're a little bit of black, a little bit of white.
My daughter is nine.
She's a K-pop demon hunter.
She's beige.
We raise a beige kid.
So I'm looking at Drake.
I'm like, you have Jewish.
You have black.
You're dasif from the States.
Nigga, you can do anything.
Drake can do one.
You can do anything.
You can do anything.
You can do anything.
You can do anything.
You can do anything.
You can do anything.
You can do anything.
Drake can do one dance.
You literally had nothing to stand in front of you in the world
in your face.
But hip-hop caught you.
The culture caught you.
And I wish I was in the room as American and say, we don't need that shit.
What's the worst?
Let's look at the best thing that happened in the worst.
Right.
Okay.
Do we think you're going to get more popular after this battle?
I'm a little white girl.
I love you.
Don't give a fuck about Kendrick.
They don't give a fuck about what he's saying.
You give it his worst powers.
That's what I can.
That's what I can do.
That's what I can do.
You know me.
Ardits called me.
Everybody calls me for information.
Like, you know, Ray, what should I do with this, my scenario?
I wish you would call me.
I would tell him, hey, bro, number one Kendrick.
I think Kendrick can beat you, because he play, he's going to play dirty and then you, you're
Canadian.
You're going to play clean.
Then niggas is going to play dirty.
Right.
So, niggas don't battle the niggas.
And Kendrick might be a good kid, but he's a good kid from what?
Y'all a mad sitting.
That's right.
The mad niggas is around and like, let me, and you got to think about this.
You were nigga that ain't been cool with a nigga.
I think about this, if you were a nigga,
that ain't been cool with Kendrick,
because you don't answer your phone,
because you begged him for $5,000 six months ago.
And you need another end.
And you heard it, over your niggas somewhere,
I might just go take that change,
just to show Kendrick, you don't look bro,
I'm still cool with you.
That's why you got to think,
I'm thinking like a war fucking ungenerable.
But that's what I'm gonna say.
That's what I'm gonna say, it's war.
But that's why you see the points you made when you said to him,
if you was cool and you would have said,
what do you gain from this battle?
That's what I would have said to respect.
Respect.
Yeah, it's respect, but look,
if let's say Drake won,
he probably would have Beef and Cali.
So are you winning?
Yeah, you don't win.
Are you actually winning?
Are you winning? You lose.
Listen, he was on a double,
like a back-to-back tall.
You were already won.
I want to tell you something.
You ain't got to celebrate that shit,
and he jumped in his back.
I want to tell you something.
So if I look at it,
I want to tell you something,
see you in the colds,
let me ask you a question, Graham.
Love just being honest with you,
my whole thing is, is that,
is, I forgot my question, nigga, I'm high.
That's all right.
You already got my question.
Hey, I've got my question.
Y'all think it's over here.
Think I'll wrap it real.
Think I'll wrap it real.
I'm a fucking rapper, y'all.
Just think what I'm normally doing.
Leave me the fuck alone.
Right?
You're fucking like rattling.
You're like, are we filming yet?
That's hilarious.
Bro, I really want to give you your flowers, bro.
Thank you, bro.
Because you know why?
There's a lot of people who don't understand
what you've been doing this industry.
Bro, I sorry.
Thank you.
Let me give you your flowers.
Let me give you your flowers.
Oh, my flowers.
Yeah, right.
I'm sorry.
I know who you are.
I know, and,
I know the fact that you know a lot more
that you even don't put out.
Don't put out.
Don't put out.
I know this.
And,
I would be remorse.
I would be a fake person to not say,
like, I always wanted to give you a flower.
Thank you.
I always wanted to tell you how much the app,
because you know why?
In the industry, we need to give people flowers
that's behind the scenes.
For sure.
I was like, you said that.
You know, it's so many times that it's people
that don't get, you know what I'm saying?
They're over there.
And there's people like you.
You know the industry.
Yeah.
Right.
So, I don't agree with every single thing you say.
But I agree with 99% of the situation.
Thank you, bro.
I appreciate you, bro.
And by the way, thank you for real.
And, and I'm sitting there, and I'm liking your likes.
But then I have to say to myself,
and I've got to say, man,
I can't like it's like secretly.
I have to do this.
Probably.
That's real shit.
So, that's the reason why I wanted you to be here.
Because I really want you to know,
like, you're the secret beliefs of the industry.
Thank you.
Like, there's so many people that's like him.
Right.
That is amongst the industry.
Because the industry has nothing to do
with the people that's in front of the camera, bro.
Right.
That's the fact.
It's mostly the rays of the bit
as they really make you tremble.
Yeah.
Yeah.
I'm on the number one hip-hop podcast
in the world where I'm going to say this is important
for Black men to listen.
All men.
Minority men too.
The number one thing holds us all back from being great.
It's the words emotional discipline.
That's the fact.
You have to be emotionally disciplined in this world
to be successful as a Black man.
That's why I'm just looking like this.
When we in the club and we all Black,
we all been in the club and when a fight break out in the club,
you as if a nigga is asked,
what are you going to do?
You know what I'm trying to do?
Yeah.
You see, bar fights all the time.
White men just walk out there,
eyes bloody and like, oh, he got me that day.
But they have the emotional discipline to understand,
if I go to the car and do something,
this might end my life.
Right.
If I do something stupid and to me,
that's the one thing holding us back.
Even me, like, I've never said the story
of being Black ball until now.
I was waiting to get on the biggest
motherfucking platform to say their names, nigga.
Right.
I want y'all to be scared when y'all see,
because you know why?
They don't expect that they see a nigga like me
and they count niggas like me out.
Like, what a nigga gonna go?
Nigga, I'm from this shit, bro.
Right.
I never had a teacher, my nigga.
I learned everything watching.
I learned everything, nigga.
I learned everything watching.
So for me, you know, when I saw this shit,
I was waiting to get on here to say what I was thinking.
To say, yeah, they're Black ball.
I've never said I was Black ball, but I was.
Right.
And nigga, they can't Black ball greatness, nigga.
That's a fact.
I'm telling everybody, instead of worry about what they think about you,
focus on being fucking great.
That's it, yeah.
Yeah, stop greatness.
You can stop a nigga that's trying, though.
Right.
But nigga, greatness.
We seen that.
I'm a nicks man.
I'm a new y'all, nicks man.
I see my vagina kick.
We kicked that out.
I cry every time we lost.
I know you, when you see greatness,
sometimes you got to just fold to it.
I got to apologize for everybody else's watching this.
And when you say you a nicks man,
that means you bring some shit.
Not proud.
I'm gonna tell you something.
I'm gonna tell you something.
I said, can you have a nicks man.
You band losers.
Shit.
The nicks taught me about love.
The nicks taught me what love is.
As a nicks man, I'm not lying to you bro,
I've said 100 times, like every time the season starts,
fuck these niggas.
Man, fuck these niggas.
I'm so tired these niggas.
I don't want to watch the,
I want to be a Lego fan.
I want to go for the fucking champions.
And then I see a nika trying, running a ball.
Stop it.
Keep going.
I'm gonna keep, I'm gonnacent.
I a lot of niggas, bad-can't help it.
I can't help it.
That's the only thing I check from New York.
I built a $60,000 New York basketball court at my crib.
They got, I love the nicks, bro.
I can't help it.
I was a kid.
I love them.
That's all I had in New York as a kid was the nicks.
Right, right.
I don't fucking touch football on the parks.
I think I touched a nigga New York on the park tag.
Let me make it your ass kill.
That's what we play, though.
So, yeah.
So, I learned a lot of love.
I looked a lot about love from the nicks,
because every year I share from them.
But we good this year.
So, hopefully we go far.
Yeah, get off to the fucking nicks.
Let's go.
Let's back.
We have to reply.
But we cool with that.
I'm going to use the mic.
No, no, no, no.
Go on my M.
He.
Only one nigga clapped with you.
Yeah.
And my M.
Yeah.
But yeah, I just say, my greatness is, so for me,
I'll just focus on the greatness, bro.
And that's what I look at this year.
So, even when I talk like, and I've said things that I regret,
I've said things that I know.
I only said one thing I regret.
And that was about it, Shanti.
I didn't like that one, because they edited it up.
Well, we were talking about Irv Gotti.
And basically,
when people don't understand about me is that I'm a nigga.
I'm a real nigga.
So I talked like a real nigga.
So they said,
why do you think a Shanti got to Irv Gotti?
The way she did.
Like Irv, Irv is that nigga.
He was that nigga.
He had all the bitches.
Why did that one get to him?
That's what they asked me.
And I said,
because he gave her his one cheat code.
I got one cheat code.
I know I'm a Mary one motherfucker.
I'm a Mary.
I'm a Mary.
I'm going to take somebody to do the Mary process.
I'm going to give him a remix.
And he picked the Shanti.
And she stayed lower to him in his eyes.
So that's what made him hurt.
But it came off.
And he gave her the biggest cheat code of all time.
So it came off.
Like I was disrespecting her.
But I wasn't.
I was really saying,
you're not as a nigga graph.
You're like, yo,
somebody tell Nora, yo,
I got an opportunity for something.
I'm a female artist.
It's like, I'm a give it to who I want to.
If you give it to somebody,
and they don't repay you,
that shit hurts you more than anybody.
Because Irv couldn't create another Shanti.
Because if he could, he would have.
Right.
My only chance to create a Shanti was with you.
And now you're not with me.
So I know that feel to give your whole thing to somebody.
And they don't love you the way you think they should.
So that's what I was saying,
but it came out wrong.
But everything I say,
I'm pretty much back.
I support because I'm speaking from a good place.
And I also admit I'm wrong.
I was wrong about the damn shit I said.
But I want to make it.
I have a brilliant point to take.
I want to say to y'all,
to take this huge, I think.
I think that the reason why we're fucked up in black music
is because of one moment in history.
Exactly.
No, I'm serious.
Hit me out.
When Dame dashed,
cursed out Kevin Laos.
And Brandy,
and Brandy Acro who works with us.
I didn't know what Brandy Acro was.
Yeah, Brandy Acro was.
I'm saying,
I knew Kevin Laos was.
And I think at that moment,
when he cursed out Kevin Laos,
and we saw a president of a company
getting talk to like that,
nobody want to be in the executive anymore.
Everybody want to be Dame.
And that was in the movie.
That was in the show.
I was in backstage.
Backstage.
I was in high school when I saw that shit.
I was like, I want to be Dame.
Yeah.
I didn't want to be Kevin.
But look at Kevin.
It's great.
Kevin is so coming for 330 million.
He's still here.
So you just start learning.
But I think that because when I,
nobody black wants to be in the business.
Everybody wants labels.
They want to own.
That's all shit.
They want to work for my own my shit.
Right.
But if anybody's working in there,
how are we going to get people to own shit?
Right.
You got to have a friend in there.
When Joey IE does his deal with Todd,
my school is tired.
He looked out for Todd.
That's why Todd had that by himself.
They look out for each other.
Right.
So we need a nigga in the building
to tell us like, I do.
Like, yo, this is,
this is what they trying to do.
Get your money.
We don't have that.
Absolutely right.
And it's a ladder.
Not everybody's at the top of the ladder.
And not everybody can be game.
This screen would not even,
you know what I'm saying?
Like, look.
Not even, what is that shit called?
I have a second.
Mill a second.
Not even a mill.
Absolutely right.
Because when I was in the building,
what I started realizing,
I'm sorry.
Can I say something?
You know who, you know who's the biggest fan I am of?
Who that?
Adam Salma.
Adam Salma, you said?
Really?
Adam Salma.
I love him too.
Okay.
Yeah, Virgo.
Did you?
I focused on so.
I didn't know.
Yeah, Virgo.
I know me and you.
I know.
But let me just tell you something.
Yeah.
His people.
Oh, his friends.
Oh, yeah.
He just, all the time.
People, yeah.
I respect that too.
Oh, yeah.
He really knows everyone in my movies.
He goes into his friends.
Yeah, yeah.
Facts.
I want to be, I, I, I, I,
because that's going to sound a little crazy.
Say, I want to be the black Adam Salma.
Because I don't want to.
I get it though.
I want to be nori.
Right.
But you're talking about empowering your people.
I mean, I want to be that.
Yeah, yeah, yeah.
I think that's it.
I want to be that.
I looked at Adam Salma's movies.
Everyone of his movies.
Oh, he was.
Everyone of his people.
Same crew.
From his wife.
Yep.
Even if he's playing his enemy.
In the actual movie.
Right.
Right.
Then you got all his children.
So when you see the, the, the thing where his daughter walks
in Chanel.
I see walks in Chanel and she has.
That shit is, that shit is put together.
Yeah.
Yeah.
And if we ask people.
Can do the same thing.
We would be the most powerful.
Stop on the planet.
On the planet.
Right.
That's a fact.
We don't, we don't put each other on.
We do taste of it then.
Let me say something.
Let me tell you something.
When I work, I chubby baby.
Rest in peace, chubby baby.
I got chubby baby.
I got chubby baby.
It's job at Epic.
I did that.
I walked him in the room.
And he, I get everybody.
I look out for everybody and get them jobs.
Cause it's like they tell us that's lame.
No, having a job is cool as fuck, especially if you've needed people.
I took big U to the CEO of Warner.
It was the, oh, the whole staff was never, her big U is coming.
I'm like, why are you scared for it?
Like, I just want to, I want to, I want to be in business with him.
Like, he got the streets.
We want the streets.
I keep telling me try to sign these street artists.
Who the fuck you think I'm calling and get to that people?
To tell them I'm legit.
This nigga.
Let's get a nigga deal.
Let him put up a couple riders.
Right.
When I get into a building, if I'm in a building,
I am the opportunity zone for everybody.
Right.
I want to see everybody eat.
That is what I'm here for.
I'm only here to help my people eat.
And sometimes people think you're helping me and saying,
yo, no, let me piece you all.
Sometimes helping nigga eat and go that way instead of that way.
Yeah, that's the fact.
Yeah, that's the fact.
That's sometimes it's helping nigga eat.
That's how I see it.
So, yeah.
Yeah, you know, I think that moment, Kevin Laos.
Cause, cause I was like, why don't nobody want to be an exec no more?
Everybody want to be puffed.
Jay Dame.
Nobody wants to be Kevin Laos.
And he was the biggest one.
Why?
Cause he got cursed out on camera and made fun of on camera.
Nobody wants to be that nigga.
I rather be the nigga that so.
And by the way, now I need to be cursed.
I took it.
So, so, so, so, so.
Right.
I'm gonna ask you this.
Right.
Cause.
That was emotional dissonant, by the way, Kevin Laos.
Because of real.
He do hands lit.
Yeah.
Huh?
That was emotional dissonant.
That's important to say.
He handled his shit and now he's worth 100 million.
We heard that.
We heard that.
I'm saying, but he he pieced other people off.
So, I'm dipping on one third.
Yeah.
He handled one third, but I'm saying.
He handled his business and he exit.
He's on the golf course.
Right.
You know what I'm saying?
He did it right.
So, sometimes as black folks, we don't have enough of that in our society.
Like, nigga, we are only 50 years old.
Right.
But you also, you also.
And not everything's in front of the camera.
Everybody got to realize that.
Not everything's in front of the camera.
And then God bless me.
Because God bless you.
Because you said this.
But then you also said.
God.
You said that, man.
Oh.
Dude.
It's a kind of look out.
That's how I lost a little respect.
That's why I said I was wrong.
Damn, call me and curse me out.
Wait.
What?
nigga, damn.
That's what I was saying.
Like, I'm not trying.
Damn.
Damn is my nigga.
Damn, call me and say, nigga, that shit wasn't cool.
And he was right.
It was like, somebody asked me.
And they said that he was, it was like in the moment, like breaking.
Like, we filming right now.
Somebody said breaking news.
Damn has lost it all.
I'm like, fuck.
I love a nigga.
That's my nigga.
I love him.
I'm like, damn.
You know, this shit is a war.
Sometimes you got to crush that enemy totally.
I'm like, Jay, he's crushed totally now.
Now is the time to lift him back up.
Because that's what others do for each other.
You go bankrupt.
They say, you don't worry.
One of my idols is Jerry Wyantrop.
You want to break up.
Bankrupt.
All his friends rally around.
You're going to take my boat.
Take my plane.
Take my house.
Take three months to go figure it out.
We don't do that to each other.
One of us lose.
We laugh.
That's why we ain't got shit.
So I want to be the person that changes the fucking narrative
and talking shit.
And another thing.
We look at successful people like they know it all.
They just like us.
They'll say the same thing and get a check.
Just like a regular nigga.
Say the same thing and get a check.
So sometimes you just need a nigga in the room with perspective.
My father went around.
So because my father went around, I never have perspective.
So I teach it to niggas.
Because I'm like, man.
If my father's in my life, I'd be worth 100 million right now.
Don't get me wrong.
I'm good.
You know, I'm all my shit.
I'm pretty good.
But I'm like, if I had a dad to tell me, don't believe what they say.
And you could do it.
I would have did it.
From early on, too.
That's my point.
I always look back and revisionist history like, why?
Why?
Because ain't no black people in the buildings.
And if they are, they are.
That's the fact.
Doing what they are told to do.
That's a super thing.
I was in the SLA read about.
I'm asked anything.
I don't tell.
You could fire me if this year don't work.
I want to win more than I want to be here, y'all.
I don't just want to be here.
That's another reason why these labels suck.
Because they got people in there that just want to keep their job.
Most of them is like that.
Think about me on the NBA.
You just want to make a job.
You ain't going to make it.
Not going to make it.
If you want to play ball, though, play ball.
And let the fucking shit spoil what they make.
That's a big fact.
They're not risking it all to put in there.
They want to keep a job.
Yeah.
They do what's safe.
And if you were taking on risk, you can't win big.
Bro, when I was in the company, bro, I was a spook that's cold.
I was literally in there to learn and teach us.
Because I hate giving another motherfucker power over us.
I hate making it feel like because that nigga got something.
Because what I'm going to tell my kids.
Imagine me telling my kid, man, I can't eat because Nory says so.
I got a kill, Nory, before I let that tell my kid that.
I'm not saying I can't say it.
In general, Nory, I'm saying that's how I eat the world.
That's my job.
Nigger, if something's in my way, I'm going to get around it.
Or I'm going to run through it.
My kids, I have never once went home and told my family
we ain't making them wonder today.
Right.
That's a fact.
Nigger, I'll take the check home.
Niggas, I'm big.
I'm like, focus on just doing what you ought to do.
Yeah.
Actually, yeah.
Oh, that's real.
That's the reason why when I see your shit,
I'm like, this motherfucker been holding back for a long time.
Man.
Man.
Do give jewels, though, because even when I did his podcast,
right, he gave me mad jewels, and I took them with me.
Well, I tell everybody, you told me the one thing I took with me,
you said, um, the barber, but the way you said it,
you was like, okay, what do you find out what you represent?
Well, I represent the culture in New York City,
and his lyricism, he was like, well, take that
and put a building blocks on top of it.
You got to take your base and build on top of it.
So maybe she'd do like a bar.
I said, you just want to block that big.
Well, they were sure.
You said, do a show about some rap shit.
So they had that.
No, he said, you want your own show?
I was like, yes.
You know what I'm saying?
And I did that.
I had it in my mind already.
So you put that jewel there.
I didn't know what to do with it.
When you told me, I said, I need to keep this jewel to my head.
And he said, you want to show?
I was like, yeah.
If anybody would know, if anybody knows,
I'm going to tell you how I see the world,
we used to be able to leave from the back.
You can't leave from the back no more.
You got to leave from the front.
Right, right.
Combine every car company in the world.
You don't know the CEO of Mercedes,
the W-Hondon number.
Everybody knows the CEO of Tesla.
That's why Tesla's worth more than all of them put together.
With all the crazy stuff.
Who's the most famous, who's the most successful football team
money-wise in the game?
Jerry Jones.
We know the owner.
Everybody who leaves from the front take their shit far.
I'm thinkin' that leave from the back.
They're usually the piece of shit, guys.
Those are the guys in the F-C-File.
That's why I don't see anybody worried about that.
But the people that leave from the front,
because you got to, like, me now I'm dark.
I love what I love.
But I'm leaving from the front now.
So I can't put it on.
Right, right.
I just walked the other way.
I want to have fun.
Right, I get it.
I got naked lives in my hand right now.
I can't afford to make no mistakes.
Come leading from the front.
But I'm from the back.
I'm like, let that shit all that shit back here, nigga.
Right.
Send that shit back here.
That's what we said.
That's some F-C-File emails, like, that leave from the back.
I can't let everybody know what I'm doing.
But I'll leave from the front.
That's why my shit working.
And I think transparency is going to be the key for anybody
that leaves from the front.
And that's why these labels suck.
Because the CEO of a label should be talking like I am right now.
Right.
Like a fucking like yogurt.
My company is to hear what makes us different.
No, they wait for the fucking artists to get hot,
come in the room, and they give the same speech.
Right.
They give everybody.
You know how I signed an elite chopper?
I told his mother straight up.
I said, look, I know you got a lot of people
want to sign them and your mother.
I talked to like a mother.
I said, I promise you, on my dead father,
I will never tell your son to do something
that I wouldn't tell my son to do.
And I think that that was important.
Because I'm going to see him as a man first
before I see him as an artist that makes money.
Right.
So for me, it's like it's big on just being a human
and leading from the front.
And we don't have enough of that.
We want none of that.
So, it still looks like you.
That's a noise going on.
That's what you're doing.
That's what you're doing.
Let's have a child doing what I have me here.
Nori pulled me to the front.
If you're going to pull me to the front.
That nigga is important.
Come up here with us.
That's what we supposed to do for each other.
And think about it.
We do that for each other.
Don't, Dame Dash is never going to fail.
He might have a lot of problems with people that he knew
but he's never going to fail because he's been
the inspiration to so many others.
So yeah, he might be down.
But somebody's going to say,
put your name on my bowling alley, nigga.
I was supposed to.
Because you Dame Dash because he led it from the front.
He wasn't a CEO.
Still in money, he was always there.
So I think that that's what we are on society now.
You got to leave from the front.
And that's why it's fucked up.
Because everybody went to hide their hands.
Right.
My hands are showing and I'm still with it.
That's because I'm good at what I do.
It's not like I'm niggas that hard and usually not good.
That's why.
And by the way, it's so much shit I would go on.
But I'll just be respectful because you know,
you got to get people a chance to like,
the people to see and get mad first.
But I know what's happening in the music business.
They killing it, bro.
So you said transparency.
That's a brother.
They killed it.
They killed it.
The music business.
You're not going to exist.
That was good.
It's too busy robbing it.
Yeah, they have to though.
They have to.
That's what we're doing.
That's what we're doing.
But artists is not in favor of artists.
It's a bad loan.
So it's like, if you're going to do bad business with somebody,
you got to hide in the back.
Yeah.
Not much more.
You did that.
Not to count and did that.
Dush, you niggas.
Because they can't do nothing without coming to your office
and making sure you're cool with it.
That's a fact.
It can't do nothing without us.
Close on to that.
That's a fact.
We got a close shot.
I'm a fucking artist that actually signed those deals.
Right.
And there's more.
More ones.
More than that.
It was horrible for me.
So.
Yeah.
That's a big fact.
It's terrible.
I remember when I first got in the business, right?
My first three deals.
I had on the table.
All three of them were bad.
But I couldn't afford to pay my lawyer.
So he get a percentage of the deal.
So the worst deal was the one with the biggest bread on it.
He told me to sign that one.
Because he is paid the most.
Yeah.
I'm fucking 19 years old.
I'm like, I don't know.
And all the more is uncouth with each other.
It's already game, bro.
It's already game.
It's already game.
I'm a whole my tongue.
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No, they're all friends.
No, they're all friends.
They're all friends.
No, listen.
They're all friends.
They're all working together.
I'm with you. Let's go.
They all work together.
They all together.
And they all constantly together.
Listen, let me tell you something.
They all friends.
That's what will kill me when you think about this.
Let's just talk real.
View a young artist.
Let me tell you why.
I want you to talk.
Because.
Meet, graph.
We need people like you.
Yeah, 100%.
We actually scope out people like you.
To help us.
So now that you're here.
I actually.
Oh, yeah, I'll take a shot.
Come on.
I don't even drink like that.
But I'm going to drink.
Let's go. Let's go.
There we go.
It goes up.
But you know what?
We actually saw loose.
Hello, son.
Let go.
We got the drinking game.
So hold that.
What is that?
What is that?
That's a killer.
I don't drink.
I don't drink.
Get it.
Who's that?
Who's that?
Yeah.
I want to tell you something important.
I just know this is important because I just saw.
So obviously I'm Atlanta.
I'm connected to the streets.
I know I'm from the streets, right?
I just don't speak.
I speak.
So this kid right here with me.
This kid, Fredo.
He works with me, right?
Fredo comes to me as like a street dude.
And he comes to me.
Sweater God.
And he's like, yo, Ray, I just want to tell you.
I got 10 for you.
I'm like, all right.
Cool.
I'm like, I don't need money.
He's like, I'm like, 10, 10.
What?
He said 10 years.
I'm like, what do you mean?
He's like, I do 10 years for you today if I have to.
Oh, God.
I go, father fuck would you do that?
I said, no.
He's right there.
I said, bro, I'm your OG.
That's the problem.
OG's making young niggas sacrifice that time.
That's the problem.
I'm like, bro, my job is to put you on.
My job is to protect you.
And by the way, the Sierra Chris Brown, how we wrote Rick.
And he wrote that.
He got a platinum record.
That's the problem.
That's the problem.
That's the problem.
But my point is that he's a street dude.
And he wrote for Sierra.
Yeah.
I can show you how to do this.
Cause you just need someone to lead.
You know, let me show you.
I'm leading in front of front.
Now come and pay with me.
Let me show you.
You could do this shit too.
That's what happens when.
Now imagine I was a piece of shit nigga.
Imagine if I had a little dick and I was just walking around.
I'll do it.
Fuck me.
I'll do it somebody.
Try me.
I got a little nigga going to put.
No.
I'm a real nigga, bro.
I do what a real nigga should do.
I'm a lead.
My people, bro.
I want.
And I'll say this on record.
I know label's ain't doing it because they ain't called me yet.
The label that.
I wouldn't.
Why wouldn't you call me?
L.A. Reed said something to me one day.
He said, when you talk every artist listens.
Cardinal Fisher called me and said, you are the manager of everybody in the music business.
Every manager.
The network is yours.
If you was a label.
I'm a head of a label.
I'm like, get that nigga in here.
But they know when I come in there, I'm going to be like, what y'all doing to these people?
Right.
I'm not for sale, my nigga.
I want to work with you, but I'm just not for sale.
I want to go home.
Thanks a lot.
Thank you, bro.
I want to go home.
I want to see my niggas.
I don't want to see nori or see you.
And I know y'all would meet y'all.
My mom lives good because of music.
My mom jobs her rain.
My mom was a school bus driver.
My mom was usher school bus driver.
My mom was a school bus driver for Fulton County Schools.
And as she lives in a mansion, she jobs a rancher.
And it's all paid to fuck off because of music.
This shit can change your life if you treat it like greatness.
Right.
Music became a hustle.
Like sports is still about greatness.
Music, greatness left.
And that was all about how can make some money.
Yeah.
Michael Jackson, what I'm making through it and thinking, how can I make a billion dollars?
He was like, I'm going to make some shit that's going to shut the fuck off of his world down.
Right.
And nobody's aiming for that no more.
Everybody's just trying to get some money.
Right.
If I became low-hanging fruit because it's easy access.
You don't have to have talent to do it.
Yeah, you don't.
I can graft and wrap.
I just get a niggle to dove voice.
You write his rap.
Now he's famous.
That's how it go.
But that was by design, too, I believe.
It was.
Oh, let go, let go.
What is this?
Hold on.
That's my lady right there.
She's telling you.
They know I get started.
What is this?
Yeah, we ain't even doing cool things.
You got to quit.
I want you to lay.
All right, well, let's do quick time.
Let's do quick time.
If you're going to start doing these shots.
You know what?
I would know it ain't good.
I'm going to be going.
I'm not doing it.
I'm not quitting niggle.
Let's go.
Hey, nigga.
I was just, I was Friday.
I gotta tell you this.
I was Friday.
I was having a bad day last Friday.
Today is a Friday.
I was having a bad day.
I was ready to quit my nigger.
Quit what?
Just to gain some time.
It's hard, bro, because it's hard leading people that don't get it.
And then I got to fucking text some big D.
I had a whole trip planned as we can.
I said nigger, I booked my flight already.
You said, I said nigger, I will drive there if I have to.
I know what opportunity brings.
That's how we got to train it.
That's what I want to tell you.
Think about this.
I'm going to see you overlavery.
And I'm, I raised my heart.
It's I'm like, Ray, go down there and kill it.
You need people to tell you right from wrong.
We don't have that.
And now the game sucks now because none of the people
leading it give a fuck about the game.
They give a fuck about they pop.
I love it.
I care about the game because I want my son.
I want our kids to better run this shit.
And I, when I saw really like that, clap nigger, let's clap.
Let's clap.
Let's clap.
I dropped nigger.
But you know, Ray, you know that it is.
And high.
That's integrity.
And high.
We need integrity.
You know why?
Let me get your flowers.
Let me get your flowers, though.
Let me get your flowers, though.
Um, let's say nice is going in.
I'm going to answer it to you.
I just need some lemonade.
And you slay us.
I really watch you.
I really scope in.
And I know what you're saying.
It's real shit.
And that shit is hard to say.
So that's the reason why I'm like, yo, I got to get this guy.
Thank you, girls.
Flowers.
Because.
Holy shit.
Right.
A lot of the shit that you be saying.
I'm sitting back and I'm saying yes.
He's right.
Hmm.
But a lot of that shit is, uh.
Right.
Yeah.
It's real.
Those people were like, oh.
Yeah, they don't want it.
They don't want to hear the truth.
No, no, no, no, no, no, no.
They finally got someone.
That's what I mean.
They don't, they don't, they know what they're doing.
It's like robbing the bank.
It's like, hey, you robbing the bank.
And it's all your whole crew shut the fuck up.
Right.
And I'm like, yeah, but nigga, when we get our money,
you go to that neighborhood, you go to that neighborhood.
And I go back to Atlanta.
Nigga, I'm like a fucking celebrity.
And I sit here where I go.
People look at me as an opportunity zone.
I'ma feel like a sellout if I don't fucking make sure
people have an opportunity.
Right.
I have to make sure that I send the elevator down.
That is our fucking, that's what, that is our right.
We have to do that for each other.
Black folks, Latino, everybody.
We send the elevator fucking down.
Stop making your kids walk up the stairs.
I walk up the stairs for my kids.
Don't pack too.
That was amazing.
I'm giving every last one of my kids $100,000 on their birthday.
On their 18th birthday.
That's real shit.
Now I'm getting my son.
He's 17.
18 brand getting $100,000 in his pocket.
Nigga, hey, I want my kids to be better.
We supposed to make it easier while I'm in town.
I'ma hold it back.
I rather than fuck up $100,000 at 18.
So when he gets to 25 and he really focused,
he knows what to do now.
Right.
That's how I look at it.
That's a real shit.
That's it.
All right.
That's a real bad.
Give me $100,000 at 18.
I'm, I'm fucking it up.
What?
That's good.
I'm glad you get to learn.
You're holding me fucking that up.
I know what you're saying.
When I saw it with Sony, I was like, not too far from 18.
I was probably 20 or whatever the fuck it was.
I was a kid.
Fuck it up.
75,000.
Woo-hoo.
Gone.
Fuck it up.
And I thought, and it's funny because I didn't even ball out.
I was like, but you know, we weren't taught as minorities
what to do with money in school.
They don't teach you money.
They don't teach you finance.
You don't learn that.
You have to learn as a grown man on your own.
Like black.
Do experience.
We learn from the laundry man.
You know what I'm doing.
The first million, we did a deal.
A million and a half dollars shit was going in six months.
Nobody taught us how to handle money.
Right.
One thing that we never stopped, we just never stopped working.
Right.
So the most things that 1.5, they're happy.
I'm thinking like, I got to get this money back.
So I can get some more money from these folks.
Not knowing that we was going to be in this shit.
I'm 21 years later, I'm in this business.
I can't believe I'm eating in this shit.
Niggas get sent home when they get gray.
When the niggas, you don't go on builder.
You see a lot of gray old white men.
You'll see no gray black men.
A lethy lawyer.
Niggas get sent home in his business.
So for me, I just want to feel like we got to start changing that narrative.
We got to teach our people.
We got to stay there.
That's why shit fucked up right now.
And by the way, I still want to be in this shit.
I just know too much.
So it's hard to be in it because I know.
You know, it's like, it's like, you want to respect the person you work for.
Right.
Like if I tell somebody my team to run through the wall, they're going to do it.
Why?
Because they send me run through the wall for them.
Right.
I just feel like these guys, they ain't running through the wall.
They're like, you run through the wall.
You run through the wall.
You run through the wall.
It's like, that's what we ain't winning.
I want to run through that bitch first.
That's real.
That's my goal.
My goal is to listen, bro.
I want to shit my whole life, bro.
I can't believe I'm here.
That's real shit.
Nobody thought I was smart.
Nobody talked to me.
Nobody told me I could be something.
Nobody.
I just one day woke up and was like, I'm a fucking loser.
How the fuck did this happen?
I got to change the shit around.
And I changed it.
That's real.
The one thing you said that, I mean, you said a bunch of jokes that I appreciated.
But the one thing that really, I'm like, that I took from,
is you like to put your people on.
That's so important to me.
Same thing you said about Adam Sandler.
I'm so big and putting my people on.
I want to make money with my people.
Like, nobody wants to be at the top by themselves.
It's not a real nigga.
You don't want to be at the top alone.
We want to power your folks.
I want you to go strong with.
You fall off.
They can put you on.
Or when you at the top, we all looking good.
You can't say who the superstar is.
I want you to know what it feels like to take care of people
that took care of you.
Yeah.
Real shit.
I'm on my words in 13 years.
I love that.
I love saying that on record.
She ain't joking.
My mom made 2000 a month driving school buses.
That's what she made.
That's what we lived off.
Nigga, I'm going to get out here and fucking get it.
And then when you start to stop me, it's weird for me,
because Nigga, I'm not doing it for hoes.
Most niggas that want to be in a music business executive,
they just want to do it for bitches.
I don't know if y'all noticed or not.
Most probably men having a music business is women.
They don't want niggas around.
They can get women.
They don't want you around the women like you.
That's a good point.
I think in chicks, I was 16, 17.
I don't need that.
And I don't want to fucking away in a music business.
I don't want to fuck my career fucking her head up.
I don't got no problems.
I'm only here to get rich.
I'm not here to get pussy.
I did not create a guy to give me the music business.
I get asked.
I pray to God to give me hands.
I get some money.
That's all I'm here for.
And one thing we don't want to confuse people,
because people will hear what you're saying about putting your people on.
And they think, oh, it's just because I'm around you.
Bro, really?
Right, right.
It's about creating opportunities for your people.
Absolutely.
And they have to meet that opportunity.
Absolutely.
It's not just putting people on.
You know what I say?
It's our whole world.
It's our head.
We can't fight that.
We don't know what you're doing.
I said, you know what I said?
I was telling Apollo to Donald.
Apollo, Apollo, my brother.
And Apollo, I always go see his family.
And Apollo had family members that want to do music.
And I remember one day I was just asking, I'm like, oh, why?
Why don't you put your family on it?
And he was like, I said, why don't you help your family?
And he was like, the real question is, why don't they help me?
Think about that.
It was like that when he said that.
That's your fuck, man.
I was like, I ain't going to lie.
He said it 10 years ago.
I was like, listen to that arrogant.
Well, you think about it.
Look at the base of his family.
It's a lot of them.
The first investment in Amazon was Jeff Bezos' brothers' assistance.
Like, look how they live in.
So for me, when he said it, I'm like, yeah.
If you have to plan, follow the man with the plan.
But I think siblings think they have to have a plan.
Because it's like, no, bro, just get with your brother.
Get with your sister.
So I always say to help the person.
It's like a person to help you.
I need help right now.
I always need help.
Right.
Bro, we're all here.
Seriously.
What hurts?
Let me stop.
Let me stop.
Ready for quick time with slime?
Yeah.
I don't know about you, but I think we can do it.
I think you can do it, buddy.
Can I say something?
I swear to God, I'm going to just tell you this.
I swear to God, I will watch quick time with slime.
I will watch it.
And I always say, I be the one nigga.
I promise you, I'm going to answer every motherfucking question.
No matter how hard it is.
All right.
I promise you to do that.
All right.
So you don't need the rules.
You know the rules.
You know the rules.
You know the rules.
You know the rules.
You know the rules.
I am a fan.
I'm going to take one of the drink chances.
I need to be honest with you.
Who is your, um, um, uh, now he's drinking.
What do you mean?
He didn't drink it.
He didn't.
He didn't drink it.
No.
You drink it.
You drink it or you drink it.
I just need to drink it.
No, no, no, no.
Give me some more liquor.
I said.
Let's do that.
Let's do that.
Just do that.
Just do that.
Just do that.
Just do the weed drink, right?
Just take a little bit of it.
All right.
Let's go.
Eat.
Just take a little bit of it.
I don't, I don't want to.
I don't need to pull that up, fuck you.
My fuck.
Now I ain't saying I'm gonna ask everyone flat out.
But my goal right now is to answer everyone flat the fuck out.
Because when I see people doing that,
I'm like, that's an asshole.
Did I answer all the questions flat out?
I did, right?
Not today, chill.
Well, we can't drink in world, it depends.
I don't think I'll read it for no reason.
Yeah, I like that.
The answer is this.
All right, ready?
Let's go.
All right, Jay Kohler drink.
Drake, easy.
Fat Joe or French Monten?
Hold on.
I want to drink just because he said drink so fast.
Oh, now I'm gonna get you.
I got this easy.
Let's go.
Go ahead, drink if you want drink.
That's your rule.
Hold on.
Uh-oh.
French Monten or Fat Joe?
Fat Joe, easy.
And I love French, but let me say something.
My grandmother, rest in peace, my grandmother.
The only rapper my grandmother knew was Fat Joe.
Because the Bronx, we all from the Bronx.
He was the only president, so I love Joe forever.
Like, he's like, you know, like Jesus,
and Fat Joe, like in my house, because he's from the Bronx.
And he don't even make it out.
It was like a big deal for him.
And he would come to all our reunions and shit.
So my grandmother would see him and be like,
put your pants up and he'd pull his pants up and love him.
So Fat Joe, let's go.
Great.
My brother, Fat Joe, thank you.
All right, that was hard.
All right, two pocket DMX.
Rest in peace, the box.
And I like X, but I'm gonna say pop,
because when I was 16 years old and I was lost,
a pop has a song called Me Against the World.
And he says on that song,
even the jeans asked this question be grateful, blesses.
And as a man, when I became a man,
that line I held on to, even the jeans asked questions.
Don't be afraid to ask.
Because most of the time, we just don't get in the way
because we keep my mouth shut.
So I just don't ask him more.
So I'm gonna give it to Pock.
That's real.
Warner Brothers are epic.
You already know where to look?
Oh, I thought you were looking at that.
I'm gonna get away.
I thought the guys that wrote here are looking at it.
I'm gonna say, I'm gonna say epic.
I'm gonna say epic.
Epic was black.
Epic cared about what black folks thought.
I can't say completely that Warner Brothers,
the Warner records that I worked for cared about that.
Like they like black artists,
but I don't think they cared about the plight of black artists.
Like what we face every day, it's not just music.
We gotta go home.
So I'm gonna give it to Epic,
because LA Read was my greatest teacher.
I'm here because of him.
That's real.
So I'm gonna give it to him.
Lizzo or Sierra?
Now that's the motherfucker hot one.
I'm gonna say Sierra.
You know what I'm gonna say, Sierra?
Cause I've been on Sierra since she was 14.
We've been on Lizzo too, but Sierra to me,
I'm gonna give it to her because honestly,
cause by the face time they'll call it right now,
she asks her.
So I'm always giving it to Sierra.
So and Lizzo, are we cool,
but my relationship is usually with Taran
doing how music, but Sierra.
Yeah, you are answering all these motherfuckers.
Yeah, you're playing.
Great fucking asses.
Yeah, he slammed up.
I'm watching all shit, man.
I love this shit.
Let's go.
I'm gonna slam dunk asses, bro.
Yeah.
You got to make us drink one of these questions.
Let's go.
The source of Double Exel.
Woo.
I think that's easy.
I want to say the source,
because of the 95 source awards,
but I'm on the cover of the Double Exel.
So and I got it framed in my house.
So Double Exel, shout to Vanessa.
Let's go.
That was a dream come true or not
to be on a couple of Double Exels.
They got to have it.
That's a good reason.
That's a great reason.
That's a great reason.
Jayden Kiss and Nas.
Oh, that's easy.
Kiss.
I think Kiss is the, I think Kiss is the,
I put him as the third best rapper,
lyric rapper in New York history.
To me, behind Big and Arm Jay.
What I will say about Nas, just to,
because I want it.
But I want this to a Nas.
Out of like 100%, but I just wanted to say this before
and I didn't when you were saying about
people need to be more collaborative.
Yeah.
I think what he's doing with Mass Appeal
and the legend run is a collaborative.
It's amazing.
It's amazing.
Which I don't tonight.
You're here today, man.
By the way, I love what he's doing,
but I just, you know, Jayden Kiss,
when Kiss is that nigga, bro,
I just, I wish I could an our album for him, bro,
because he can rap better than everybody.
He just needs mathematics.
This is the man.
He just needs a mathematics on point.
Yeah, this is the man.
EPMD or run DMC.
I got Eric Sermon named my phone.
Eric Sermon, the Eric Sermon was like you.
He said, he had my lawyer call me like,
I love you and I'm like, nigga, sixth grade.
I S183 Bronx.
They filmed in juice.
Remember the blue flame lounge?
Eric, what they was like,
about to rob this motherfucker.
Yeah, yeah, yeah.
That was a half a block from my middle school.
We heard Eric Sermon.
The EPMD was at the blue flame lounge.
Fucking 1200 kids ran.
What?
Paterson projects to get to them.
And Eric Sermon signed every autograph.
I love Red Run, but Sermon and my phone.
I'm always give the Eric Sermon.
That's real.
That's dope.
That was good.
Yeah, that was cool.
Eric Sermon.
Cara Sermon from the Bronx.
They got to remember riding the car leaving out white stone.
What's that?
What's that movie there in the Bronx?
White stone theater and my uncle was a big gold boy.
He playing, no, no, they know it down with us.
I'm number one.
I remember just being a kid and we just left Robo cop.
And for some reason, he said, we just seen Robo cop.
And for some reason, Cara Sermon says, Robo cop, you know,
he's down and my uncle's number and nothing was gone to me.
They was like, my uncle ran wrist porting up.
So I love them, nigga.
He said, Robo cop, nigga.
So I gotta give the Cara was one.
He from the Bronx, nigga.
Shout out to Robo cop.
He said Robo cop on the phone, that's real weird.
Future young dog.
Future.
I worked with Future.
I did a, I did Future's second album on it.
So move that dope.
And I just wanted to take you out of show.
You, I was, I did those records with Future.
So I'm gonna give it to Future with the.
Thanks.
You know MTV wraps a video music box.
You know MTV wraps.
I don't, I like young TV wraps because I like that they was outside.
The scene with my man, Frat, Frat, he was on the back of the truck.
Which is how Frat, yeah, like that scene, like these iconic moments
that just make you want to be in this shit.
Like, I want to be in this shit hip hop.
Yeah, it's like, I got, like it's like, I think most black men
at my age, it was either you gonna be in hip hop
or you gonna go to the regular world.
And I want to be in this shit.
So yeah.
NLE Chopper or NBA Young Boy.
I signed NLE Chopper.
So I'm gonna give it to him.
I'm gonna give it to NLE, I signed him.
And NLE is a good kid, man.
Chopped to NLE, bro, like I like, I love that kid.
I wish I could have still worked him
because I feel like if I was still with him,
things would be a little different.
I just feel like he needed the right people in the room
to talk to him.
And he, when I see NLE to this day, it's when I see him.
He always compliment me on how fresh I am.
And he always compliment me on like the shit I'm saying.
Like, yo, bro, you fret about fruck with your butts.
NLE Chopper, man.
Hope you get it together, bud.
NLE Chopper.
That's my nigga.
I love it.
Biggie or Big L?
Rest in peace of both.
This might be embarrassing to say.
I don't even know one more than one Big L songs.
I think Biggie is the most gifted rapper
in the history of rap music.
I don't think there's nobody that has ever wrapped
that is better at gifted.
Like the tangibles of rap didn't big.
So he's over everybody to me.
I agree.
That's right.
He can make words around like nobody could.
He could do a girl record, a street record,
a storytelling.
And it was just, it was just gifted.
And he did all this shit in three years.
Yeah, that's great.
I think people don't understand.
Yeah, that's a fact.
So I don't see that.
A tribe called Quester, Dei Lassob.
Trap.
But I will say this.
What's that, Dei Lassob?
The stakes is high.
But they got Kenny Anderson in the video.
And he playing against it.
Yeah, yeah, yeah, exactly.
Stakes is high.
I love Dei Lassob.
But I just think tribe, we need a new tribe.
We need a tribe right now.
Like just somebody making like dope beats
and rapping about dope shit.
So I'll give it a try.
Usher, Chris Brown.
This is kind of easy for me.
It's weird because me and my partner,
Alex, you're talking about this.
I know Chris Brown said he was 16.
So I've known him since he was a kid.
I was always a fan of Usher.
I know Usher, but like we cool.
But like when I was in high school,
you know, I was playing, can you get
with it to the chicks trying to get some ass, right?
So I'm going to give it to Usher
because, and there's another reason I'm going to give it
to Usher over CB is because Usher has one classic.
And I feel like the one thing Chris needs,
the one thing Chris is missing is one classic.
Now that everybody says, like Michael Jackson, thriller,
Usher Confessions.
I think people might say the first sound,
the third sound, Indigo.
But I think Chris needs one good,
12-15 song album produced by one person
to have that classic.
Let me give it to Usher.
Rihanna, Beyonce.
Shit. Rihanna.
Rihanna has the, hold on.
What we got, manned down, poured up.
What else we do? Rihanna, man.
Raining men.
I could play you the demo.
I could play the demo with them.
Shit, it's right now.
Like, so I'm always going to Rihanna.
By the way, we did, I'm going to give it to Rihanna
because we got three Rihanna hits
and we got one would be.
So I'm going to give it to Rihanna for that reason.
That's right.
You did Beyonce all night.
So I'll do it to you.
I'm not going to make it to Rihanna.
No, I'm not giving it to Rihanna.
I'm not giving it to Rihanna.
You got to play.
He's flexing.
Yeah, he's flexing.
Now it's time to do it.
Yeah, yeah, yeah, yeah.
Tell you Rihanna, you can do it, you can do it.
Walker or Fettie?
Walker Fettie, or Fettie, what?
Well, that's easy.
Walker's from Atlanta.
And he did my show.
And I don't think Fettie, what I've got,
no line better than I fucked my money up.
Damn.
Now I can't re-up.
Runnin' to a spot just to get my stacks up.
Now I'm back on deck.
And Shawty, what the fuck?
You didn't even out of rap, nigga.
Nigga heard you talking shit.
Nigga went, when that shit dropped in Atlanta, nigga,
that shit was like, I remember the DJs
after just played that part back, seven times.
Just because of what he says, I gotta give it to Walker.
Save one more time.
I'll fuck my money up.
Damn, now I can re-up.
Runnin' to a spot just to get my stacks up.
Now I'm back on deck.
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So Shiny, what the fuck you want?
Hurdy talking shit.
But this ain't what the fuck you want.
Not my city.
Think I'll walk a block of that nigga, let's go walk.
That's my nigga.
That outta the Waka.
Waka fuck, Valkyrie.
People queen, by the way, we ain't play with valkyrie.
Shout out to Chuck.
Chuck, please don't let him in, man.
He definitely plays me.
They ain't fucking good.
He's only as queen, I love it.
Like a man.
Queen's doing it.
Real queen.
I did a song while I was going to take that.
That's why I said I was gonna make a queen.
He should have said it on the songs, and his notes...
I got a give the Waka.
Waka, I can have no, it's cool.
Jesus.
Who share?
Joe Bunner, a million dollars worth of game.
button. And every time I say button and shout out, getting my nigger, we talk while on my nigger,
but button have me on the show three month fucking times. And listen, y'all, if I hit Joe
button right now, I'm in New York. He like, what time you pull up to the show? Like, that's
what people don't understand. Like, Joe button is the first podcast to co-sign me in the
biggest way in ways. When I'm doing this shit and I'm lost, and I'm trying to figure this
shit out, and somebody sent me Joe button talking about something that I said. So I got
to get to Joe, but shout out to Gillian Walo, because Walo is, Walo the reason I make money
because Walo can't in my show. I was like, nigga, you know what you are? He was like,
nigga, I was in jail since 2017. I was in jail. You was making hits. How am I headed you
in this shit? I'm like, damn, nigga. Let me get my motherfucking shit together. So, but
I still I give it to Joe. Yeah, seriously, talk about Walo for motivating the niggas. 80s
or 90s rap. 90s. I think 90s is the peak of music. I just think I like 80s, but I don't
think the niggas in it. Okay, so my favorite rapper from the 80s is not care of us when
is rock him. I remember being in Patterson projects. Rock him is the first artist that I
ever heard. I remember the first nigga that when we was in the park. When I heard I came
in the door. I said it before. I knew that was for my mother. I knew that was for my mother.
As a year old kid, I was like this for me. Right. That ain't for my mother. My mother
listened to Luther Vandross. My mother listened to Freddie Jackson. This is your generation
music. Like that shit fucked my head up. So, yeah. So, but I'm still giving it to 90s because
the 90s is when niggas got rich. The 80s laid the platform, but the 90s and when niggas
got hundreds of millions of dollars. So, I'd rather go there. That's real. All right. Last
one. Go for it. Loyity or respect. I'mma just say this. I've been wanting you to ask
you that to answer this. I feel like I'm about to give the best answer ever. Respect. Because
respect don't cost me. Loyalty does. Niggas loyal to me. He expect me to do shit for
him. Think, I'm loyalty. You give me. Give me. I don't ask you for that loyalty. Respect
don't cost me. Loyalty does. I'mma always take respect because it's a mutual thing.
Loyalty, you got to earn that shit around here. And niggas think because they loyalty.
You put the game half your check. Niggas. That's not how it goes. You got to be working
and loyal. So, I'mma give it to respect. I was a Jew right in the soup. Right here.
Look at that. Remember Kanye won an award and he's like, they say, well, what happened
to you? Never know. This is my moment for that. Because I don't drink champs. And I'm drinking.
Let's go. You're drinking. I'm drinking. I'm drinking. I'm drinking. I'm drinking.
Y'all can't tell. This shit. He fly with it going home with me, dude. If I think the
first person that did quick time to slam all the way through without, man, I'd be like,
what? Let's go drink something to that. Let's go. Thank you, Robert. I get some
shit. Because you know what? Okay? We're gonna say something. We'll never kind of
brown like that guy. You know, um, you know, um, what is this? What is this? What is this?
This is my mama one, man. Joyce. Fuck it. I'm not the Dominican labor man. Hey, let's
do it. Hey, you go. You don't have to put that much, man. Relax. I think the real shit,
though, but we don't see what's up. It is. I think we are a drink champ. I said, I want
to get a shit. Let's see if it takes that shit. The real shit is made homemade. I
fuck it. Let's go. It counts. By the way, it is. It's kicked it full time. Let's go.
Let's kick the fuck in. But, but all right. So, so, so, let me, uh, do you think rock
nation runs the podcast area? Do you know the podcast? Why would, why would you think that?
No, I think, I think rock nation is, I think Jay Z is the smartest man in, I, I think
he won the smartest man in the world. I think he understands emotional discipline. Yeah,
I think he understands, but his biggest thing he understands is emotional discipline.
That's right. Not to react. How not to do this. I think Jay Z understands the quiet,
the more quiet I am, the more loud it's going to get. And we get more, the less I talk
the more powerful I am. So I don't think they run a podcast business at all. I think
that they understand that when they show up, though, because who they with, everybody
stops and says, what do you guys want? And they get what they want. And by the way, that's
my mother fucking goal for myself. So they ain't no hate for me. I love that whole, we do
that. Shout the whole thing. And by the way, shout the rock nation. I'm going to say this.
When I left my last job, y'all, and I needed a check, because I didn't know how I was going
to pay my, all my shit. Omar and Sherry from rock nation gave me a check. They paid me
a check and they looked out for me for three fucking years. Three years. So I'm a shout out
rock nation for that, because I think people get construed what I be saying, but shout out
the rock nation for paying the nigga for three years. Shout out to you. I wouldn't survive
them days. You know, you know, I got a question for you too. Like coming up with a Super Bowl.
I was watching what you said about the bad, the bad money scenario. Yeah, I saw some of
the comments. So it was mad at me. I know you were going point wise, but we could probably
elaborate on the show. Would you feel about the bad bunnies in the pool?
Is that number one? I care about my culture more than I care about anything. The way I
was raised was that if my son is fighting the kids in the streets, I'm checking my son
first. We're going to go deal with the street shit, but hey, what did you do? So let's get
out of the way. So the bad bunny thing is I was just being accountable to my, like, to
my friends. I'm like, I remember he was doing, I was like, that's dope. Do half a half
though. Like it's like a moron five came to Atlanta. It was a big hoopla. They need black people.
He's the black city moron five. They caught that shit and brought our outcasts. So I was
just hoping that in the midst of all of this that he would have went with the, like, I'm
going to be inclusive rather than just celebrating only my culture. And that was my only thing.
By the way, I said that before he did it. I'm like, I hope he does that. And he did.
And so I was like, man, I just don't know what's going to happen long term. I don't know
if this is Jay Z's last year producing a Super Bowl. Because you got to remember, I
pay attention to shit. Nothing is leaked in the press unless they want it there. The press,
people be thinking the press or something. The press is really the spirit, like the,
like, plant stories, the spread shit. So when I saw that, this was rock nation's fifth
year contract. I'm like, he went out with a bang. I don't know if we get that another
time. It's like when, it's like when we were swaggering in the White House. Nigga, that
was, I was mad as fuck. I wasn't there that day. Right. Because I know Niggas Enkel never
bit a swaggering in the White House again. I'm trying to say it's like, you know, we
celebrate. I've got this one. Nigga, why are you looking back? Like, it's like surfing
in a White House. Why is that? And by the way, white people are very passive aggressive.
I know that. Look how they handle me. They tell you they love you until the last day.
Then they cut your fucking throat. So I'm just saying that. I know how they do. And by
the way, and I was just, I was just hoping that he had an inclusive thing because what
they, he didn't and what they said was what they saying. He didn't have nobody. It was
the English, but you say the inclusive, the exclusivity was the language part. The language
part. Because my thing is if you're racially, it's inclusive. I know, but I wasn't thinking
racially. That's what I was saying. I wasn't thinking about. And I think people made it
up like, let me tell you something. I love Latino women. Listen, tell you something.
I don't say it in my mind before a reason. It might fuck my life up. I left the Bronx
Niggas. It was nothing but Dominican women. That was the only woman I like. But I want
to protect my people. So I'm like, let me tell you what they're going to say about you
if you don't do this. So that's what I was really saying. And he did. And it's cool.
But I don't know if they let us, I don't know if they're going to let control that because
remember, the NFL is not like the NBA. The NBA is controlled by Niggas. So you probably
was talking about the business side of things. Just the business side. Like, though, the
most important thing to me is us eating and surviving. People always worry about winning.
That's the problem with our culture. Everybody want to win. It's not about winning. It's about
surviving. Because let's be clear. When Dame cursed out Kevin Laos, he was winning,
but Kevin Laos survived. And that's why Kevin Laos was worth 300 million. I get what
I'm trying to say. And sometimes we be so busy trying to win that we fuck out. Fuck
I shit up because he's so busy trying to get. It's my moment. I'm going to take it. Yeah.
But what if you shared it? What if you didn't take the moment of you shared it? Next time
they have a moment, you could say, look what I did with mine. I don't you say it long
Jay. But I can see that. But I'll say it is though because it's a double-edged song.
But you do have a good point. So I can't even disagree with none of that. But I did appreciate
the fact that the bad, bunny moment was truly authentic to his culture. And what he presented
because when he gave Kendrick the stage, it was truly authentic. I said that by the way,
culture as well. I feel like he took it from Kendrick. I feel like it was dope that it was
purely authentically him. So Kendrick the hit show, I said the same thing. I said, you said
it's played a tool. But I think no, I think he should have performed the hit. I said
that all day. I think I think I remember what I do for a little. My nigga. I don't think
people understand what I do. Me and this nigga right here got a goner on with someone
who we don't know. Figure out how to write a speech that's going to change your life in
the song form. Right. You know how hard it is when Tyron was juice, when Tyron was like
with Lizzo with juice, she a big girl. How the fuck can we make this cool? Blame it on
my juice. I can't help it that I'm losing. And nigga, what my favorite line Tyron ever
wrote was when he wrote for Lizzo, I'm a dick bitch. I need tempo. Fuck it up for the tempo.
Fuck it up. Put Missy on it. Like nigga, I write speeches for a fucking living, bro.
So when you take what I say, personal is weird to me because like nigga, I love everybody.
I don't want to see nobody hurt. He sound like them people because my manager is Puerto
Rican. And that's my nigga. Like I love like, but I'm like, hey nigga, I will still tell
you is like if I brought my Puerto Rican friend into a racist room, hey, don't put that shirt
on. Right, right. Fuck that. I want to know nigga, we trying to survive. I don't want to
die today. Nigga, let's survive. Let's get in the room, learn the game and take that shit
from them. Rather than going to the room to make a statement, I don't believe in making
statements. I may want to look what it did to my career. So I always like nigga, political
statements might feel good in the moment. It's an emotional win. It felt good in the moment.
But what happens eight months from now or now a month in September when they announced
tonight a 20s before me. Right. What are we going to say then? What happened?
Nigga, you know what happened? We went too far to say where they're going too far right
now. And Trump is going to fuck it up for them. That's my point. We going so far. I'm
in the middle. I love everybody. If you love love, come to the middle. That's how I feel.
And that's what I'm saying. That's how I'm saying, bro. Can't I argue with that?
I was thinking about the NFL's business mind. I mean, I'm assuming because I don't know.
They're thinking internationally. They're trying to become FIFA or whatever, the fucking
soccer shit. So they, that's why I feel that they agree. I don't think they gave a fuck
about bad, buddy. They was looking after the world with that for sure.
But I'm trying to tell you the NFL is and like the NBA. The NBA is controlled by us.
LeBron said I ain't doing it. The reason that that that that 2020 shit, they was trying
to figure out they was going to keep the lead going. LeBron said I want to play.
LeBron said it. You understand who those powerful people on the room that control this
shit. So when he said we doing it, right, I get you. So my only thing is, like, my only
thing is like when you a leader, like, I feel like I say this. I'm going to tell you
another thing. I don't think there's Donald Trump is no different than any of our favorite
rappers. He's the same as our favorite rapper. You want me break it down for you? I can break
it down. Okay, cool. Okay, cool. This is the problem that we don't understand. This is
why I speak the way I do because I knew Trump was going to win. I knew he's going to be powerful
because that's the first time that side had a nigga talking like Hove talks for us for
them.
Yes, I'm trying to say, let's talk about it. 2005, 2012, 2013, they put out a statement.
They put out, like, like I said, the press leaves us y'all by 2040 America is going to be
a majority Latino. Niggas was happy as fuck. I love Latino when they're breaking off.
Let's go. And then here come Trump. He's the fucking great white hope to stop that shit.
What was the first bold thing he said? I'm a builder wall. That's what the motherfucking people
that I was afraid of being a minority wanted. He was peaking a language the same way when
if Hove is on stage and he say some shit like Hove's old crack and niggas are like, he's
a crack dealer for us. We like nigga, he doing what we got to do. Niggas, I'm hitting
on our niggas. Trump is the same thing. He's going, he got to do to get his people out
of his people.
My only thing is that sometimes when you go against them, you're like, Jean, there was a
nigga named Jean Simmons that just went against hip hop. You're stupid, bro. You could have
kept that shit to yourself. Right, right. That's a fact. By the way, you know what, I tell
people, kiss, you know, anybody know what kiss stands for? Okay, I'm going to tell you.
You know, they have a famous thing in that that when you're up, that's when the devil shows
up, right? Kiss stands for Kings and Satan service. What a fuck do we care what he's saying?
I ain't no that. That's crazy. I know that. They go, I'll give a fuck with you, Salon,
don't be knowing you had it anyway. You going to hell, nigga? I'm still trying to figure
out to get the hell out of this. Every rat niggas trying to get the hell out of it right
now. You don't need niggas to my, I'm with Satan. Stay right there, nigga. We don't want
to be with you out, nigga. I'm only thinking, I don't, I don't, people with Miss
Kershawai, I'm saying, I'm a dad. I talk like a dad. I act like a father. Like when your
father is different, like, and the house mama makes you feel comfortable. That needs
to get you ready. Mom loves you. Dad prepares you. I didn't have that in the house. I
was just, but I'm not going to try and bump my head. So I bumped my head so many times
in wonder. I'm like, what they said, I ain't really true, y'all. But they said I ain't
really true, y'all. This is another way to win. Nigga, when me and Tyron came into business,
bro, when you hit 30, he was done if you were black. Tyron is 40 fucking three. I could
say that proud and ain't no black right or hotter than that nigga right now. You know why
niggas? Because why everybody was working on winning nori. You know what me and Tyron was
doing? Planning not survival. You know, Tyron, you go work with Dr. Luke. Every other nigga
getting the wrong look, they trying to figure out to get a big hit. Tyron didn't want to
hit. Tyron want to learn what Luke knew. Me and Tyron in 2012, we sat down with each other.
I said, yo, bro, here's the plan. I'm going to work for LA for three years and I'm going
to treat that like college and you go work for Luke for three years. You treat that like
college. We're going to come back up. We're going to build our shit. That's why he's
hot in his grave. He's got great hell in his face and he's still, he wrote the biggest
song of the year last year, guys. That's all I want to say. We're great hair in his face.
I only think I tell Niggas is why we weren't about winning. So I weren't about winning.
Survive the game. Survive the game. Learn the game. Everybody's so busy trying to come
in to win. I'm trying to take over. Don't take over yet. I'm a Virgo. I want to do it right before
I do it. I don't want to do it. I can be making money for my podcast. Niggas know my face,
but my name would be bad right now because I took money not knowing what I was doing. Let me learn
this shit. Plus I make a million dollars a year in music if I get out the bed or not because I
manage the greatest nigga life. And it's a marketing. That's not the greatest nigga life. That's
the thing I make my money with. True shit. Yeah. It's real shit though. You dropping tools, nigga.
Bro, I just want to help my people eat, bro. I just want to see Niggas eat, bro. And I'm
talking and Niggas that the eating don't want to see Niggas eating and that's what the truth.
That's why they don't say that's why we play each other. That's why we don't want each other in
the room. Very good. He had a statement when he said when he was a kid, he used to be a door to door
salesman. He made so much money his first day. He brought his little brother the second day. He
didn't make no money. The less than you learn was two niggas is bad for the room. I disagree.
You should teach the nigga how to act like you. You just didn't know how to act in the room.
That's a fact. That's all it is. So you should have taught the nigga how to act. So now they
got two smiling niggas. Right. Rather than one smiling nigga and another nigga, they're
smiling for your white folks. Niggas, I'm trying to get paid. Niggas. You sometimes need that
nigga in the room, right? That's what I'm saying. We just got to get back to you like helping each
other. And I don't think black folks trust each other. I don't trust each other. Unfortunately,
it's the truth. We don't. It's wack, bro. I'm trying to build. We see us as our own enemy.
Happens every day. Think about it. When you walk on the street, you see a black man,
you act defensive. You're going to decide what the white guy is at. It's a sad truth.
Changed my whole life. No, somebody told me they said every time a black man gets successful,
when he gets to the table, the people at the table make him feel like you're different from the
others. That's why you're here. It's a mental thing. It's like super mental. It's a fact.
You're here because you're not like them. If I'm here because I'm not like them,
the one thing I want to be more than anything is not like them. So that's why we let them manage
us, their lawyers, their thing. That's how you got it. Bro, they brainwash us to feel like
everything black is discounted a cheap. You don't go for the black lawyer. You don't go for the
black executive. No, you take the deal from the white man. I think it's right because it's coming
from that side. No, aren't you washing? Tell me you. We've been fucked up a long time ago. I have to
learn it, but I learned that as an adult. We was not in here. That is okay. Yeah, great
dance, man. Thank you, brother. Okay, something. I'm going to be honest with you.
You need to be celebrated, bro. Thank you, bro. Why?
It's because of everything you just said. Everything you just said is like kind of crazy,
because we need to understand what you just said. Bro, bro, my nigga,
Salo, Salo. I want to tell you how some, if I want you to hear this story, this is
one of the moments that fucked my life up in music. I'm in the middle of a deal. Never told
the story publicly. I'm in the middle of a deal. Big deal. They're a deal. Fuck it. They're a deal
with, they want to leave Universal to go to another company. I'm already at Universal,
because I got a deal. This is your writers. This is Tyran. This is my writers. They want to
sign. They'll give the manager a deal as long as the writers are there. So they gave me my deal.
My deal. And then April, his shit came up in September. So I'll read up. Like, all right,
his shit's time to read up. He like, I don't know what I want to say. So we in the middle of the deal
and we losing, right? So we about to go to another company, but who cares if you lose a deal?
The CEO of Universal calls me and tells me you're done. You're black bald. You never can come
my building again. Why? Because your guys don't want to be here. But I looked out for your mother
fucking son. Your son was hanging. My nigga wrote for your son when he was trying to come up now
with son, because he don't want to be with you. That's how they see us, bro. So they tell us this.
So now I get on the phone with his lawyer. His lawyer. I'm like, yo, bro, yo, I just got cursed
out by her. She told me I'm banned from the building. And I know it's not my fault. So he's like,
so he was like, crazy. She said that. It's really her lawyer fault. Because he didn't send the deal
over in time. So they felt like they want us while we get the deal. So I tell the lawyer,
yo, bro, we should tell her then, because I just got banned. My nigga, this is my life. He
literally goes, if I tell her that, that lawyer going to get fired. Okay. Because is that words,
a Jew getting another Jew fired? No, my brother. I got to talk to my rabbi first.
Changed the way I saw the world. That's real. Why don't niggas do that for each other?
Why don't you want me to get the niggas? No, you want niggas. I'm not doing that to him.
And we did that thing about, like, nigga, that by the way, that dude, we got fired.
And he didn't want to make that happen. I got to talk my rabbi first. We got to be like that
as black folks. We got to be able to say, we need, I got to go talk my mentor, my pastor,
my somebody to just get there. Because I'm not going to throw another black person under the bus
for myself to survive. And we do that to each other. So when I saw that, I was like, man,
I didn't ever think that was possible. So I like that now. But you want me to do what the black
person I ain't doing that shit. I ain't lying to no nigga for you. I ain't stealing from no
nigga. If you do something to him, I'm telling him. Because why the fuck would you put me in the
middle of that? Because there's a rule in this business we never talk about. You know the rule,
they don't touch the gangsters. Don't touch white men. They only touch black men. That's the truth.
We know that's the rule. That's what the rule, but it's the truth. No, nigga, that's the street
rule. You don't touch us. They tell you that. You touch us. You might not be able to check again.
You touch each other. We cool with that. It's crazy.
It's just the game, bro. I just had to learn this shit. Once I learned it was set up for us to lose,
I, I started teaching my niggas how to win. If you listening to me, I will say this on record.
To run my winners ain't no nigga on God that ever listening to me that didn't get rich with me.
That's real shit. Because I only got one goal as to get rich with my, me and my people.
So I talk like, and that's another thing. I was, Nora, you know what I mean? Niggas, I gave gang
two that would call me for gaming. I tell them what to do. And they shit took off and they didn't
call me. God damn, nigga. But I know why you ain't call me. Because you, you know why they
call me? Because you're afraid I'm gonna take your bitches. I think I'm playing my nigga.
This is about bitches. Because he's the man in the room. He's the man now. I'm the king.
And I walk in the room and I ain't gonna trick him like the king. I'm gonna trick him like he
my nigga. And the bitch is gonna like me and he ain't gonna want me around. So you stay
your ass at home, nigga. I'll be a bigger prey. I'm telling you, nigga, you won't believe how many
niggas don't eat because of women in this game. That's real shit. It's a, it's a, it's a serious
thing. Well, I won't get your profit for, for, for dropping jewels. Because you definitely
gave me some jewels that, that I took with me. Thank you. And I want to give you, say thank you to you.
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Yeah, Nick.
And I know what to do. I was mad nervous. I didn't know what to do. He gave me the best
Joe Love. He said, don't overthink it. Just shoot what you want to see.
Yeah. And I was like, oh, shit, say less.
So tell me about it.
So I'm doing my own version of rap city.
I feel like it doesn't exist. So it's not a podcast. It's a TV show.
I'm doing rap city. Shout out to Big City.
Big ticker for Laney Foundation. It's my version of rap city.
So I sit down with the auto key, talk, kick it, kick it, kick it.
But instead of rapping in a booth, they're going to rap with my live band.
Nick, you are. I don't have a live band, so they spit.
You can do whatever song you want to do.
But really, I just want you to dumb out and go crazy.
Whatever you want to spit, it's got to be classic.
My show ain't this show for. I got a promo run.
Let me go promote the single. I don't even fuck about that.
I want to make classic moments in time.
That's it. I don't care about content. I don't go fuck about that.
I want whatever we create the last battle.
Spit your best verse that you never spit no way.
Spit your favorite verse.
Spit whatever the fuck.
Maureen can come on the show. Do what?
Go crazy. Do some CNN shit.
Whatever the fuck. Just classic shit that Nick is going to hit
with the live band.
And it'll be talking about some real shit.
So it's my version of rapping.
Nick, I'm going to clap for that.
That's hard.
And it's coming out of the picture.
It's over in the air.
They know what they're doing, man.
I've seen what Norris did.
Thank you, man. I'm a student.
I'm a student. I watch y'all.
I was like, no, but we want to end this with you,
because I'm going to be honest with you, man.
Yeah, you're one of the like, you know, uh.
Thank you.
Still some ice.
The legendary industry people.
I'm a flounder.
Donut, man.
You done it.
We want to respect you.
Thank you, man.
Whatever it is, Morgan.
And um, that's it is dope, bro.
Thank you, bro.
Like, like, like, really what you did.
And what do you want you doing?
Thank you.
I'm still doing it and you're still doing it.
And I just, I just want to give you a flowers, bro.
Thank you, bro.
Indeed.
So, um, hold on.
Where's the rhythm?
All right.
Let's go.
My dog.
If I got, I got to tell you my brother.
Sorry.
We're here.
Cheers.
Cheers.
Indeed.
Real quick, though, before we end anything.
I do have a serious industry question.
It's not a serious one.
That's anything.
It's pretty vague.
From the sound of it, you feel that writing today
is more important than the recording artist?
No, no, no, no, no, no.
I think, I think the...
I'm sorry, before, before, before, before, I'm sorry.
Because we've all know that the days of physicals
that made a ton of money for everybody
changed with streaming.
And we're all complaining.
Everybody's complaining about streaming
and not making money from it.
So it feels like the economics of being the writer
is more valuable in streaming.
No, hell no.
What?
So no, that's what I'm saying.
We make money because we got radio records.
Streaming don't pay writers shit.
That's a fact.
Right, I mean, if you could be a platinum songwriter
of a song and you made $24,000 of a song
that went platinum, 150 million streams,
you may, what, but 24,000 songwriters, they get treated with...
And when you say radio, you mean terrestrial radio, like...
Yes.
Shout out to Demise Alton.
He's also talking about this all the time.
Yes, you have to have radio to win.
And you have to, like, that's how we eat.
We, like, we make radio records.
We make, like, I don't, let me say something.
I don't even go in the room with people.
You guys trying, that's how I rule.
Where y'all at in the project right now?
Where y'all at in the project?
Okay, so, like, what y'all doing with the project?
Y'all going out, y'all, like, going to radio,
like, no, no, we just working the streets.
All right, cool.
All right, cool.
Let me see what I got for you.
I'm not saying I won't give you something that I got,
but I'm not stopping my day for you.
You ain't even trying to go to radio.
Nigga, like, what are you talking about?
So we eat because of radio.
My thoughts on the music business is music sucks
because some people from the tech world
came in and zoomed on artists on artists along.
It was like, they focused on artists.
Like, artists, why are you giving up so much?
Because they didn't value people like us.
Now people like us and gone and music sucks.
So my only thing is to say is that the artist is the meal,
but we are the chefs.
We are, the ANRs of chef, the producer of the chef,
the songwriter chef.
And some artists don't know how to cook.
Whitney Houston never wrote a lyric in her life.
She was still the biggest artist on earth.
Right.
Like, it's like, sometimes I think artists in this time
and so businesses are so zoomed in on us right now
on your masters, on your dish, on your dad.
My thing is make a fucking hit first.
Learn how to make a hit.
It's like walking in the room, you weren't about,
like, you weren't about the business.
Like, I want to come here and do some business with y'all.
I got to learn the room first.
I can't just say no.
Get your contracts out.
Let's talk about the business.
Nigga, we don't know you.
We might not even like you.
Nigga, can you sit down and let us get to know you for a minute
and get to know you?
We don't have that no more.
We don't have, though, at Toronto Successful
and nobody does this, I do this.
So, I want to meet with Tyran,
one more of my artists.
They got to meet me first.
So, you was managed, you managed.
You know what was dope?
Shout out to Tyran too.
What was dope is that you're a person that shares jewels,
protect the artists and integrity of things and help God
because as a writer, I wrote a bunch of shit too,
but I never had to guidance.
I got jerked a million out of a million situations.
You know what?
Because I didn't know the business early.
I wrote on so many records that I got bad deal
because I didn't know no better.
So, he got the guidance, a partnership from you,
rather, and that shit is important.
You know what, I feel like I'm the nigga?
I don't feel like I'm a nigga for a lot of reason.
I feel like I'm the nigga if I'm my family, love me.
But you know what, I really feel like I'm the nigga?
Because I'm here.
Every nigga that's here that do what I do,
they manage the mother, they manage Tom Brady.
I manage the nigga that I block for him.
I manage the offensive line.
I manage the center that gives him the ball
and makes sure nobody hits him.
Thank you, brother.
But let me tell you what I said about you.
Let me tell you what I said about you.
Let me become a slut.
Let me take what I said about you.
Because to, now, if you and NFL, you know the offensive line,
but if you were just a fan of football,
you know Tom Brady.
I come in the room with the nigga
that don't even want to be known by y'all niggas.
And I come in here and I make a name for myself
because I served everybody.
I'm me and Toronto Master P.
We served the whole business, my nigga.
Now we had to get our own shit.
And my shit is media.
He got, we got the label, we got art,
we got three or four artists signed out
out of label to majors, not like sitting at home waiting.
Like everybody signed, because we do this shit.
And we really coaching.
So for me, I just, I hate to not see niggas eat, man.
That's what a guy, y'all, if anybody watches shit,
the one thing I care about more than anything is niggas eating.
Because of a nigga eat, when you eat and nori,
you notice when a nigga started eating,
he'd become a better person.
That's the fact, yeah.
He started to spend a better message.
Look at you, nigga.
I would have been scared of seeing that nori.
Watch your motherfucking bad, nigga.
And nigga, I robbed you for nigga this nori,
because you understand now.
I understand.
I heard about the biggest thing with us.
You know what I'm saying, man, no.
And I tell you this, I said last thing, it's important.
And you?
Here's why we gonna win.
And this is why I'm gonna tell y'all, nigga.
This is my advice to y'all on real shit.
That's real shit.
Because what y'all doing is fire,
because that's kind of leans in it.
Hip hop, for the first time, when I was a kid,
when my mom was, my mom was listening to,
and I'm pretty sure all y'all can relate,
our parents was listening to their music.
Hip hop was our music.
But the first time in history, hip hop is our music
and our kids music.
So that means there's a huge opportunity
to bring the dinner table together.
Other than K-pop?
K-pop?
K-pop, do you mean, hell yeah?
K-pop, do you mean, hell yeah?
K-pop, that's like fake Nicki Minaj.
No, like, it's a rapper like Nicki.
It's like hip hop and Jason, people in hip hop.
Yeah, right, those records.
My sister, my daughter, that shit, like,
body and body, you know, done, done, done, done.
And she'd be doing a dance and shit.
And I'm like, this is like Nicki Minaj.
Nicki Minaj, Nicki Minaj.
What?
I got this in there every morning.
How was it done?
How was done, done, done, done.
My sister, my sister, my sister, my sister,
I don't know, it's just like, I did records.
I was like, yo, can I get to this?
That's my point.
But my thing I'm trying to tell us in the hip hop community
is our problem while we're not rich
is because we're running from everything hip hop.
Right.
Hip hop has matured.
50 years.
It's 50 years of stories.
Run the movies.
You don't think that should be a TV show on CNN?
Yeah.
Not the fucking TV channel, nigga.
Copolano or Yaga, nigga.
A TV show, cause now you're here.
Think about it, it was a TV show on Wootang.
We got so many stories to tell.
You got meach, meach was one of the biggest dope boys.
His son is playing him.
That's where we are.
And why is this some playing them?
Cause the show is ran by Niggah and Hip Hop.
I feel like the reason why we so fucked up out here
is cause we don't want to be everything but Hip Hop.
Niggah, we got 50 years, 50 stories, Niggah,
we need a, we got so many opportunities
to bring the family together.
And I want to say something.
That's important.
I think my flower, a lot of people's heads.
Bad Bunny, it's a Super Bowl.
That's a Hip Hop story.
That's a Hip Hop story.
Bad Bunny, that doesn't happen if Hip Hop doesn't happen
and it's Hip Hop Egyptian.
It is a part of Hip Hop.
And I think bad Bunny, he won.
I was a year.
They're all originally MCs that couldn't make it
as MCs in Puerto Rico.
They get out that started to do reggaeton.
You know what I'm telling people?
Every artist is a bottle of water.
You're a water in a cup.
You got to package yourself up.
If I took a fucking essential bottle of water
and a cheap bottle of water and I poured them in a fucking bowl,
you don't know which one is which,
my Niggah, they looked the same.
Why do you know to pay $3 for that one
and 50% for that one?
Because the fucking packaging.
That's it.
Niggah, it could be the same water for all we know.
It's the packaging.
So artists don't package themselves.
They're so busy showing up saying, look at my water.
We don't care, Niggah.
Get with a producer.
Get with a manager.
Get with a songwriter.
Get with a whole bunch of motherfuckers.
Let them put that package together and get money.
Niggah.
Sorry.
I'm sorry.
I'm sorry.
You're right.
You're right.
Fuck you're ready.
We don't care, Niggah.
Yeah, we'll care.
And Bad Bunny must two nods in his performance.
Or Imicanto should have had a nod.
Mm-hmm.
And then hit it out.
Should have had a mention at the very least.
I'm going to be honest with you.
Because he paid homage.
He paid homage if anybody was paying attention.
I like the Bad Bunny shit.
No, I was like, it was dope.
It was dope and for Latino.
I'm super proud of him.
He's Spanish.
I love Spanish.
I love Spanish.
I love Spanish.
I love Spanish.
I love Spanish.
I love Spanish.
Because nobody did give a fuck about the game.
Right.
That was day capable.
They called it a bonito ball.
There was a real thing, that was the title."
That's like the Tamiz ball.
Everybody was picking it up on it.
That's right.
Because it was so culture.
I personally appreciated because of the reason.
Even though the best of English comments were not,
And now I know that it was,
If I have the fact that it was true to his culture,
we have to go with it.
I mean, it's Hems FM,
I ain't never looked into the camera.
Don't have to worry about me.
Hit me out.
in the world, we're talking about the Super Bowl.
If Chennai and Twain are anybody with that mayonnaise
and other performs, you're not gonna have that four,
six weeks of conversation around this motherfucker.
Yeah, we give it a try to tell you,
as much as you think y'all sitting around right now saying,
where we can go, stay with us.
They gonna watch the game.
They gonna complain about us, they gonna stay with the thing,
let's go.
I don't think there's anything else to say.
I don't think there's anything else to say.
I'm thinking of fixing it.
Cheers to that, cheers to that.
Thank you.
Cheers to that, cheers to that.
Thank you.
I love the audience.
Man, shit was one of the greatest days of my life
because it was about what I was doing.
Thank you.
Let's go.
No, no, no, no.
Thank you, bro.
No, no, no, hold on, hold on.
I got it.
Give him, let's give him his fucking flowers.
Give it to him.
By the way, this is like my motherfucking Grammy.
That is the Grammy.
Niggas, it needs so much more coming from young people.
That's the fucking Grammy right there.
I'm gonna stand there.
Yeah, yeah, yeah, I don't understand Niggas.
I'm gonna be taking photos walking in my office with this Niggas.
This coming to your office.
Let me taste them, Niggas.
You know what I'm talking about, girl?
I said, I have to do it because this is the only place
that they can't deny.
If you sit in this chair, I'm sitting in.
You are officially a legend.
Thanks.
I can tell my son I'm a...
People say it.
I can say it now.
And here's my motherfucking food.
Nothing.
No, no.
And then you go.
Just go, never know what I can say about it.
And get these motherfucking flowers.
Now I'm ready to go.
Let's go.
That's a fact.
That's a fact.
That's a fact.
Girl, thank you.
Damn, bro.
Come to my show too, man.
I'll just buy you up to my show.
Yeah, yeah, yeah.
We gonna fuck you show up.
Drink Champs is a Drink Champs LLC production,
host and executive producers, N-O-R-E, and DJ-E-F-N.
Listen to Drink Champs on Apple Podcast, Amazon Music, Spotify,
or wherever you get your podcasts.
Thanks for joining us for another episode of Drink Champs.
Hosted by yours truly, DJ-E-F-N, and N-O-R-E.
Please make sure to follow us on all our socials.
Let's add Drink Champs across all platforms.
At the Real Noriega on IG, at Noriega on Twitter,
mine is at who's crazy on IG, at DJ-E-F-N on Twitter,
and most importantly, stay up to date with the latest releases,
news, and merch by going to Drink Champs.com.
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