Episode 214 - Split-Test Everything with Kurt Elster

Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry.

His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone.

Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything. 

An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.)

Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won! 

• Does free shipping always result in better performance (and is it even worth testing)?
• Should I put a slider on my home page? 
• What about hero images and banners on my category pages?
• Do add-to-cart buttons on your collections pages help or hurt conversions?
• What about stuffy old early 2000s breadcrumbs - are they helpful or not?
• Plus, favorite tools, tips, and tricks that Kurt uses often.