About this episode
A conversation between Dr Robert Cialdini and Rory Sutherland about Pre-Suasion, recorded at Sea Containers House in London.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is available now http://amzn.to/2mpar41
O Behave is a monthly behavioural science podcast from Ogilvy Change.
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