Episode 165 - 6 eCommerce Conversion Crimes to Avoid with Quinn Zeda

Every website is leaking sales and conversions somewhere.  While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate.  In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees.  If you fix even a few of these you’ll see a meaningful improvement in your website performance.  Here’s a look at what we discuss:

• Understanding visual hierarchy and the metaphor of volume knobs
• Creating a process of testing and iteration vs. launching a full site overhaul
• Using customer intel to create marketing breakthroughs
• Keys to better navigation and menu structure
• How to not confuse or overwhelm your visitors
• Using action colors
• Plus more!