EP789: How loyalty programmes can help with customer acquisition and retention
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Denis Brosnan, Portfolio Manager, CORA Group; Beth McCoy, President, RewardOps
Financial institutions may build customer interaction, share of wallet, transaction frequency and spending, in addition to brand loyalty. Consumers increasingly view ‘rewards’ as a form of currency that they ascribe a value to that is integral to the shopping experience. Such loyalty programmes can influence purchasing decisions and spending habits. Robin Amlôt of IBS Intelligence speaks to Denis Brosnan, Portfolio Manager at CORA Group (pictured) about building a portfolio of loyalty businesses, and to Beth McCoy, President of RewardOps, which sits at its nexus.
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