About this episode
有人說情感是神的語言， 因為人有情感的需求，所以情緒就有了價值，
在商品同質化的時代，情緒價值正是2025年最重要的商業武器！
從一隻可愛的小公仔到一碗冒著熱氣的薑湯，再到饅頭和麵包，
今天用生活中最簡單的例子，
來解構「情緒價值＝生理喚起＋認知標記＋心理帳戶」的公式，
就讓我們來理解新世紀的發財之道！
--
Hosting provided by SoundOn
Get every episode summarized
Each time 吳淡如人生實用商學院 publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
