About this episode
1人類做決策靠的是感情，打動右腦就能讓人點頭
2品牌訴求要單一，不要過度承諾，承諾後又做不到只會讓品牌死亡
3你的產品要賣給誰？便宜不一定賣得好，品牌的定位需要清楚
4賣氛圍的商品，產品不能便宜因此連銷售地點也都要考慮
#黃麗燕(瑪格麗特) 前李奧貝納集團執行長暨大中華區總裁，曾操盤的品牌有麥當勞、海尼根、賓士等
《品牌實戰學》
課程連結：https://cwl2c.pse.is/5qqgf7
折扣碼可以省四百元：dami400
折扣碼直達車：https://cwl2c.pse.is/5qqghc
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