EP#60 Anne Olson | Overlooked Tertiary Markets

Rental housing economist Jay Parsons highlights smaller markets outpunching their weight class in fundamentals and in capital flow. It's easy to dismiss tertiary markets as volatile and less liquid, but that's not true across the board. Some markets are more attractive than others. To help inform the discussion, Jay welcomes in the CEO of Centerspace, Anne Olson, who runs the one public REIT that maintains a heavy presence in tertiary markets — while also expanding into larger MSAs. What are the pros and cons of investing in smaller markets? And why do investors (especially Wall Street) tend to undervalue even the tertiary markets where revenue growth has consistently outperformed? How do you balance the strength of low-supply, vibrant small markets with the appeal of more liquid large markets? Additionally, Jay brings back recurring features like "Rental Housing Trivia" and "In the News."