EP 52: Robert Brook from RBAC, Inc.

With over 40 years of experience in natural gas markets, Dr. Brooks offers valuable insights into the challenges and benefits of integrating hydrogen into the energy mix. He discusses how RBAC’s cutting-edge software enables companies to forecast market trends and navigate the evolving energy landscape. Key topics include hydrogen’s environmental advantages versus its production hurdles, innovations in natural gas market forecasting, and the potential for collaboration between hydrogen and natural gas in shaping the future of energy markets. Dr. Brooks also reflects on his journey from MIT to founding RBAC, revolutionizing energy market analysis along the way.

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Click here to view the episode transcript.

00:00 - Intro
00:27 - Hydrogen Energy
06:49 - RBAC Overview and Services
16:44 - Enverus Startup Journey
18:20 - Original SAS Model Explained
22:40 - Dr. Rao's Entrepreneurial Journey
24:55 - Natural Gas Market Evolution
27:09 - Data in the 90s: A Retrospective
32:37 - Incorporating Data into Models
35:44 - The Danger of Good Design
38:04 - Beautiful vs. Ugly Equations
41:03 - User-Friendly Systems and Algorithms
44:30 - Energy Systems: Poor vs. Rich Countries
46:13 - Energy Policy Class Insights
51:51 - Understanding Negative Gas Prices
58:23 - Flat Natural Gas Prices Explained
1:02:40 - Early Natural Gas: The Nuisance Gas
1:05:12 - Forecasting Techniques in Energy
1:06:48 - Platform Users and Applications
1:12:18 - Likelihoods and Risk Analysis
1:16:34 - Learning in Resource Economics
1:19:20 - Finding David: A Guide

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