Ep 32: Storyteller from the Core: Mining, Messaging, and Meaning

👤 Elizabeth Freeman, Geologist and Founder of Nuna LLC.
🎙️ Lindsey Schultz, CEO of MRC Recruiting

 

Host Lindsey Schultz welcomes Nuna founder and geologist Elizabeth Freeman to explore how AI-driven storytelling, authenticity, and community-first communications can transform mining's public perception and talent pipeline. Elizabeth shares her "for us, by us" approach—bringing a geologist's rigor to marketing—plus tactical ways companies can reach young audiences (think TikTok, forward-facing leaders), align comms with corporate goals, and celebrate the people behind the projects. From Alaska fieldwork to inclusive visual narratives, she makes the case for small, consistent content, local sponsorships, and public recognition campaigns that travel beyond industry echo chambers. Listeners walk away with fresh ideas to humanize mining, attract talent, and build durable social license.

 

Our Promise:

We aim to engage with the most creative minds in mining—from engineers and executives to environmentalists and geologists—to explore groundbreaking projects and pioneering innovations. Our discussions are designed not only to inform but to inspire action and empower our listeners to lead and innovate.

 

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