Ep 005: Crafting Your Message - The PromoMinds Podcast

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In this episode, Steve breaks down 3 key questions your business website should answer for your customer. Far too many websites are designed more to satisfy their owners than they are for their customers.

What do you put on a website? How do I craft my business message? What do I say to people online? 

Put yourself in the customer's shoes and think of why they are coming to your website. Think of why prospects are coming to your website. What information are they trying to find? Is it easy for them to find it?

In a world full of terms like "SEO" and "Keywords", it's easy for a solopreneur or small business owner to get discouraged when it comes to marketing their business. This episode is designed to help simplify the marketing lingo, and help create a basic road map to follow, whether you are just getting started or revamping your website.

Questions to answer:
1. What do you do?
2. Who do you serve?
3. Why should I (the customer or prospect) care?

Figure out a simple answer to these three questions and make sure it's easy for the viewer to find upon arrival to your website.

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