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About this episode
Engagement pods, a method of artificially boosting engagement on social media, have been a long-standing annoyance. With the introduction of AI-generated comments, the problem has escalated. Engagement pods involve creating communities outside of social media platforms where members like and engage with each other's posts to increase visibility. However, AI-generated comments are now being used to automate this process, leading to inauthentic and transparent interactions. This not only damages brands but also undermines the trust of users. The platforms themselves are facing a dilemma as they strive to balance the increase in content with the decline in genuine engagement. The rise of AI-generated comments poses a threat to the authenticity of social media and the effectiveness of advertising.
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