Encore episode: The Genius behind Hoffmann Industries

We’re taking a short summer break here at 5THWAVE and returning to our usual schedule in two weeks. But to tide you over we’re revisiting a couple of our favourite conversations from the last three years.

First up is an incredible James Hoffmann. James is a world-renowned figure in the global coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, and a prolific YouTuber who has amassed almost 2 million subscribers.

In this conversation, James discusses his ambitions, business tenets, and we discover the mindset that has helped build his remarkable career

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