Emissions Critical: How product carbon gets measured

In this episode, we talk with Schaum Sethuram, CEO and co-founder of Emission Critical Technologies, about how his company is simplifying carbon footprint analysis through a SaaS platform that acts like a “carbon nutrition label” for products. Schaum explains how the platform delivers detailed, batch-level lifecycle analysis across Scope 1, 2, and 3 emissions, especially for heavy industries like energy, chemicals, steel, and cement, while accounting for production processes and supply routes. We also explore the regulatory and market forces driving demand for low-carbon products, the challenges of trustworthy emissions data and carbon credits, and Schaum’s vision for turning Emission Critical into a certifier that helps accelerate the low-carbon economy through transparent, market-based solutions.

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